Senior Manager, Digital Marketing

5 - 7 years experience  •  Internet Services

Salary depends on experience
Posted on 02/22/18
Austin, TX
5 - 7 years experience
Internet Services
Salary depends on experience
Posted on 02/22/18

Overview & Responsibilities

Overview

The Sr. Manager, Digital Marketing overseas the planning, development and execution of inbound and outbound digital marketing efforts via Web properties, Search Engine Optimization (SEO), Search Engine Marketing (SEM), online affiliates, and emerging online channels.

Responsibilities

  • Works on complex issues where analysis of situations or data requires an in-depth knowledge of the company'

  • Manage corporate Web properties to support the company’s business objectives (e.g. revenue, qualifiedleads, brand presence, awareness)

  • Manage SEO/SEM efforts

  • Use digital metrics (e.g. site traffic, visitor paths,conversion rates) to optimize online marketing spend

  • Test the performance of landing pages, specialpromotions, content and product placement

  • Coordinate with corporate marketing, field marketingand communications to align online activity withbroader campaign initiatives

  • Establish program measurement methodology and analyze results in terms of ROI and success criteria(attraction, engagement, qualification, acceleration)

  • Set inbound lead goals and measure results

  • Oversee media spend and search againstperformance metrics to optimize results

  • Develop buyer-centric Web site navigation

Qualifications

Required Qualifications

  • Bachelor’s degree required

  • 5 - 7 years of online marketing experiencewith a strong focus on analytic

  • With at least 3 years of management experience.

  • 3+ years of B2B social media experience

  • 5 - 7 years of SEO/SEM experience

  • Experience optimizing Web sites for branding anddemand creation objective

  • Experience managing agency

  • Development of integrated marketing programs thatcombined inbound and outbound tactics

Preferred Qualifications

  • Experience managing agency relationships stronglydesirable

  • Familiarity and experience with reporting tools andmethodologies

  • Agency experience a plus

  • Master’s degree preferred

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