Senior Manager, Digital Marketing

8 - 10 years experience  •  Financial Services

Salary depends on experience
Posted on 10/25/17
8 - 10 years experience
Financial Services
Salary depends on experience
Posted on 10/25/17

You will be accountable for

  • Work with Director, Digital Marketing to develop & implement the overall Moneris web strategy & web marketing plan across the business. Manage major website projects and initiatives, including large-scale redesigns and the development of online tools, interactive features and digital capabilities to respond to business needs. 
  • Manage website governance processes, including provision of effective content management system (CMS) training and ongoing support to content specialists and other internal stakeholders, enabling them to continually enhance and maintain an innovative, up-to-date and customer-focused website. 
  • Monitor, assess and optimize on overall website performance including SEO performance. Responsible for organic (SEO) keyword research & ad copy development, implementation, optimization and performance.
  • Manage & oversee all of Paid Search campaigns along with spends to pace with target budget. 
  • Provide strategic planning direction and campaign management for all product & mass acquisition search marketing programs. 
  • Manage relationships with search engine vendors (Google, Bing, Facebook, etc.) and other third parties. Stay current with all search industry developments and best practices. 
  • Work closely with Content Specialist for web content to support SEO requirements
  • Manage & lead social media team, social media strategy & social content development, with a strong focus on driving social community growth and customer engagement. 
  • Develop influencer outreach program & build an active external brand ambassador network.  
  • Grow internal social strategy to create brand ambassadors and utilize internal networks to support awareness and engagement.  
  • Evaluate new social channels and identify best use for each channel to support Moneris’ lead generation & brand awareness goals. 
  • Support Customer Experience team with Social Care needs if required
  • Create email marketing plan to develop and optimize email templates, landing pages and any other creative needed to execute on digital marketing initiatives & improve the effectiveness of the channel.  
  • Lead the development of email deployment calendar, A/B testing plans & oversee the effective deployment of all email campaigns including Welcome Cadence program.  
  • Work with the Analytics team to define & measure appropriate email KPIs.  
  • Collaborate with Marketing Operations to ensure technical requirements for email & automation deployment are met
  • Manage & evaluate team performance.  Provide leadership, coaching & mentoring to direct reports

 Your experience includes

  • University degree is required
  • 7-10 years of experience in a strategic digital marketing role (equivalent work experience may be considered a substitution)
  • 3-5 years of leadership/ people management experience
  • Previous experience in the payment industry considered an asset
  • Web development & hands on content management systems (CMS) experience (Sitecore is an asset) 
  • Social media platforms, email deployment & marketing automation software (Pardot, Salesforce Marketing Cloud preferred)
  • Must have PPC (display), SEM experience with Google & Bing AdWords, Facebook Ads & solid knowledge of bidding strategies
  • Strong knowledge of Google Analytics 
  • Proficient and knowledge with Microsoft Windows/MS Office Applications
  • Effectively communicate with clients and internal teams at all levels
  • Excellent organizational skills with a strong attention to detail with ability to prioritize projects
  • Proven ability to influence and collaborate in a matrix organization
  • Strong communication, negotiation, and relationship building skills 
  • Strong analytical skills & data-driven thinking
  • Proven success with training, and influencing cross-functional/internal clients.
  • Ability to multitask in a fast-paced environment
  • Fluent in English (reading, writing, and verbal)
  • Bilingual in French is considered an asset
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