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Senior Manager, Customer Acquisition in Atlanta, GA



$200K - $250K*


Brand Marketing & Management


11 - 15 years

Job Description

Carter's, Inc. is the largest branded marketer in North America of apparel exclusively for babies and young children. The Company owns the Carter's and OshKosh B'gosh brands, two of the most recognized brands in the marketplace. These brands are sold in leading department stores, national chains, and specialty retailers domestically and internationally

Strategy & Development - 50%

  • Develop strategies to drive store and site traffic and improved customer retention, frequency and life-time value through the successful development and execution of member segmentation and targeting strategies as well as overall member promotion strategies
  • Lead the planning, development, and execution of customer lifecycle and loyalty based marketing
  • Lead the planning, development, and execution of Carters branded credit card program
  • Partner with key stakeholders in eCommerce, Retail, Brand Marketing, Finance and IT to develo
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Valid through: 2020-5-20

About Carters, Inc

Carters, Inc., also known as the William Carter Company, is a major American manufacturer of childrens apparel. It was founded in 1865 by William Carter. Carters acquired competitor OshKosh B'Gosh for $312 million in 2005.
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* Ladders Estimates