Senior Manager, CRM Campaign in Philadelphia, PA

Comcast   •  

Philadelphia, PA 19102

Industry: Media


8 - 10 years

Posted 55 days ago

Job Summary:

The Senior Manager of CRM Campaigns is responsible for creating multi-channel marketing campaigns supporting residential business using insights and analytics to optimize campaign performance. The ideal candidate will bring experience working across marketing groups in a matrixed organization structure to deliver end-to-end customer journeys for critical marketing and communications campaigns. Across many addressable channels including email, direct mail, sms, push and others, this person will architect and build campaigns that touch millions of consumers. This role requires excellent project management, communication skills, attention to detail, and being comfortable diving into projects. The ideal candidate will thrive in a fast-paced environment and is comfortable pivoting as needed to successfully execute end-to-end world-class marketing campaigns.

Core Responsibilities:

- Build cross channel campaigns across channels such as email, direct mail, and sms within Adobe Campaign – working within the tool to create customer and prospect journeys by leveraging pertinent data

- Work across multiple teams at HQ and the field to gather requirements, build journeys, monitor results, and continuously optimize campaigns

- Works closely with Channel Enablement and Data Operations teams, providing feedback on ways to further develop multichannel strategies

- Engage CRM team on technical requirements as needed to support new campaigns or enhancements

- Serves as internal testing lead for team with knowledge of A/B, MVT, and other testing best practices to help optimize test & learn program

- On-going monitoring and optimization of campaign performance through BI tools and SQL if needed

- Develop trigger based campaigns or ad-hoc campaigns as needed to support the business needs and drive results

- Partner with campaign analytics, testing, and campaign reporting teams to drive performance of cross-channel campaigns

- Leverage knowledge of segmentation, testing, predictive analytics, and business intelligence to improve campaign performance and optimize results

- Consistent exercise of independent judgment and discretion in matters of significance.

- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.

- Other duties and responsibilities as assigned.

Job Specification:

- Bachelors Degree or Equivalent

- Generally requires 8-11 years related experience

- Fluency with Adobe, Unica, or other campaign software – experience with trigger based campaigns ideal

- Understanding of campaign performance drivers and experience optimizing

- Demonstrated track record of building and optimizing cross-channel customer and prospect journeys

- Superior organizational skills with ability to manage detailed work

- Creative problem solver, shows perseverance when presented with barriers

- Must be approachable and a strong team player

- Self-starter, works well under pressure and tight deadlines

- Strong written and communication skills are a must

- Proven ability to communicate and build cross functional relationships

Employees at all levels are expected to:

- Understand our Operating Principles; make them the guidelines for how you do your job

- Own the customer experience-think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services

- Know your stuff-be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences

- Win as a team-make big things happen by working together and being open to new ideas

- Be an active part of the Net Promoter System-a way of working that brings more employee and customer feedback into the company-by joining huddles, making call backs and helping us elevate opportunities to do better for our customers

- Drive results and growth

- Respect and promote inclusion and diversity

- Do what's right for each other, our customers, investors and our communities

Valid Through: 2019-11-12