As a member of the US Marketing / Product Strategy team, the candidate for this position will play a pivotal role in the development of the marketing strategy and lead the development and execution of key personnel and non-personnel marketing initiatives focused on health care professionals for Jakafi® (ruxolitinib) in the U.S. This candidate will work collaboratively with key internal and external stakeholders including Sales, Market Insights, Medical Affairs, the MLR team and external agency partners. The position will report to the Director, US Marketing / Product Strategy.
Lead the development and implementation of an integrated personnel / non-personnel marketing strategy focused on healthcare professionals to achieve business objectives and sales targets
Develop and execute personnel / non-personnel promotional programs and tactics, manage through the MLR process and ensure alignment and integration across channels
Develop and maintain strong relationships with Sales, Sales Operations and other key functional areas including Medical Affairs, Regulatory, and Legal
Coordination with Commercial Analysis and Market Insights to incorporate program learnings and customer insights into future initiatives
Work closely with key oncology stakeholders including nurses, hospitals, office staff, GPOs, and professional societies.
Develop and maintain a high degree of therapeutic area knowledge
Ensure seamless sharing of information, best practices, and lessons learned across the organization
Budget preparation and maintenance
Perform all company business in accordance with regulations and company policies and procedures
5-8years work experience in pharmaceutical or biotechnology product marketing