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Senior Lifecycle Marketing Manager in Redwood City, CA



$150K - $200K*


Brand Marketing & Management


5 - 7 years

Job Description

Poshmark is the leading social commerce platform for the next generation of retailers and shoppers. As a Senior Lifecycle Marketing Manager you will play a key role in shaping Poshmark's engagement strategy with a focus on increasing lifetime value and reducing churn through customized and powerful marketing efforts at every stage of the user lifecycle. If you love using data to drive high-impact projects, this role is for you.


  • Develop a deep understanding of the Poshmark customer journey to develop programs that increase retention and revenue per user.
  • Identify opportunities in the customer experience to develop robust, data-driven strategies to drive deeper brand engagement and revenue.
  • End-to-end management of campaigns and initiatives, including developing the strategy, partnering with key stakeholders, developing creatives and assets, tracking, reporting results and ongoing op
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Valid through: 2020-4-9

About Poshmark

Poshmark is a mobile and online marketplace for womens fashion based in Menlo Park, California. The company was launched in 2011 by Manish Chandra, the former CEO and founder of Kaboodle, after it raised $3.5M in Series A funding from Mayfield Fund, Inventus Capital Partners, SoftTech VC and SV Angel. In 2012, Poshmark received an additional $12M in venture capital funding led by Menlo Ventures, which included investment from celebrity endorsers, Rachel Zoe, Ashton Kutcher and Madonnas manager, Guy Oseary. In April 2015, Poshmark raised 25 million from "Mayfield, Menlo Ventures, Inventus Capital, Union Grove Venture Partners, Shea Ventures, and SoftTech VC." Available on iOS and Android, Poshmark provides women a platform to sell their clothing and accessories, purchase items from other users and attend Posh Parties, an in-app and offline feature coined by the company to describe real-time shopping events centered on a specific trend or set of brands. According to its 2013 annual report, over 1.5 million items have been sold in its mobile fashion marketplace with Coach, Tory Burch and J. Crew as some of its top-selling brands. Poshmark introduced the option to buy and sell mens and childrens clothing and accessories in July 2016.
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* Ladders Estimates