Senior Global Product Marketing Manager


Charlotte, NC

Industry: Technology


5 - 7 years

Posted 161 days ago

  by    Joe Szlosek

This job is no longer available.

***This role is located in the Charlotte, NC area. Relocation assistance is available.

We are looking for an experienced, Senior Global Product Marketing Manager to drive a segment of our Client's hardware/software product line. This is a classical product manager role responsible for all aspects of the product line from ideation to end-of-life, and is measured in terms of product lifecycle execution and P&L. It is an excellent position for the development of general management skills.

The person in this role, which has a global scope, will work closely with regional product management, sales leadership, engineering, finance and marketing communications. The product sells mainly through a global network of distributors and resellers, so experience with a channel-centric business is valuable.

The successful product marketing manager will demonstrate a whole-product, complete solution awareness, centered on the hardware, but inclusive of software and services, to maintain differentiation and margins in a highly competitive environment.

Key Responsibilities

  • Be the leader, champion and internal face of the product
  • Drive all aspects of the product life cycle from concept to end-of-life
  • Define and gain management approval for strategies, policies and plans for the product line
  • Define product requirements based on primary and secondary research with customers, sales, partners, and internal sources
  • Understand the target customers and define the value proposition
  • Understand the competition; establish and manage a roadmap to ensure a sustainable competitive advantage
  • Working within teams:
  • Develop and execute plans addressing product, pricing, messaging, competitive positioning, product launch and promotion
  • Develop the business case including NPI forecast
  • Maintain an accurate forecast to inform revenue expectations and factory planning
  • Work with Regional Marketing, Sales and Corporate Communications to evangelize and promote the product to achieve quarterly revenue and profit goals


  • 5-15 years of experience in technology product management, with at least 3 recent years managing hardware products
  • Demonstrated aptitude in complex technology concepts acquired through a technical degree or equivalent experience
  • Demonstrated leadership potential coupled with solid written and verbal communication skills
  • Ability to influence decisions made at the executive level with clearly articulated, evidence-based arguments
  • Ability to travel 10% to 30% domestically and internationally


  • MBA
  • Mobile computing experience
  • Telecommunications experience
  • Software experience
  • Experience with target markets such as retail, logistics, field service or manufacturing