Senior Global Online Advertising Manager ( Media )

Palo Alto Networks   •  

Santa Clara, CA

Industry: Technology

  •  

5 - 7 years

Posted 86 days ago

This job is no longer available.

Description

This role will be responsible for driving performance improvements across several platforms, balancing multiple objectives, and delivering great customer service to our internal stakeholders, as will researching competitive landscapes and advertising options regionally through 3rd parties.

Our group manages the online advertising on paid search, paid social, display, content syndication, and media buy tactics across many languages, reaching all around the world, and with aims of brand awareness, community building, and lead generation.

Day-to-day activities will include conversations with teams that create content, develop campaign strategies for the company, local event coordinators, sales personnel, and many more, as well as managing the minutia of budget balancing, asset optimizations, testing framework creation, and analysis. Our group interacts at many levels and modes, so communication will be a large part of this role, along with exceptional focus on detail and quality.

Qualifications

  • 5+ years online advertising experience
  • 2+ years primary media buying and strategy work experience, preferably in B2B
  • Experience negotiating and planning media buys run by 3rd parties
  • Significant experiences with display and/or social advertising
  • Experience as a leader and mentor in online advertising
  • A history of running A/B and multivariate tests in ads and pages
  • Be able to map out a plan, from business objective through measurable results, utilizing all channels
  • Have experience presenting to management
  • Working knowledge with HTML, CSS, and JavaScript development and limitations
  • Strong analytical skills
  • Bachelor's degree, at a minimum