Senior Global Marketing Manager in Faribault, MN

$80K - $100K(Ladders Estimates)

Saint-Gobain Corporation   •  

Faribault, MN 55021

Industry: Manufacturing & Automotive


5 - 7 years

Posted 55 days ago

Essential Functions:

  • Manage communications budget
  • Own outbound and inbound marketing activities in various areas (content development and optimization, advertising, events planning, PR, etc.)
  • Create and execute lead generation programs through appropriate channels (web, social media, e-mail, etc.)
  • Work closely with sales and product marketing to develop and execute creative marketing campaigns
  • Own and execute web content and social media strategy
  • Assist product marketing in the development of compelling content that addresses customer goals and pain points, positioning SageGlass as a solution
  • Lead advertising and media agencies with day-to-day support and execution of creative deliverables
  • Develop and maintain relationships with key trade media partners to support both paid and earned media activities
  • Manage external vendors to execute promotional events and campaigns
  • Analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
  • Deliver overall monthly and campaign level reporting of marketing KPI performance vs. goals
  • Own Saint-Gobain SageGlass brand guidelines and adherence
  • Manage print and digital asset inventory to ensure creative alignment across all marketing channels
  • Lead execution of approval process, including uploading of all final marketing and creative assets

Required Qualifications

  • Bachelor's Degree in Marketing, Advertising, or related field preferred
  • 5+ years in a Marketing role required
  • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media, etc.), market research methods and marketing data analytics required
  • Solid computer skills, including MS Office, marketing software (Adobe Creative Suite, CRM and marketing automation tools) and applications (Web analytics, Google Adwords, etc.) required
  • Track record of effective management of both direct reports and strategic vendor partners preferred
  • Ability to act as a player-coach. This role requires someone who can both effectively delegate and manage as well as independently deliver.
  • Experience and desire to work within a start-up environment, contributing to developing business infrastructure and aggressively scaling a high growth business preferred
  • A high bar across the board - from your own contributions to the people you work with and the projects you work on
  • Customer-centricity - examples from your past of tough challenges that you powered through because you were unwilling to make your problems your customers' problems
  • Hands-on. You never hesitate to roll up your sleeves and tackle something. You have the skill to work in cross-functional, fast-paced environments with the pressure of multiple deadlines, multiple stakeholders and complexity
  • Tactfully coaches others to improve their skills
  • Charismatic personality that allows you to operate at every level in and out of the business with multiple stakeholders. You have the uncanny ability to distill complex and technical topics into concise communication.
  • You value other's views, can earn stakeholder confidence quickly and exert influence
  • Highly organized and comfortable with providing transparency into work

Valid Through: 2019-10-18