Senior Field Marketing Manager - West

8 - 10 years experience  • 

Salary depends on experience
Posted on 03/01/18
8 - 10 years experience
Salary depends on experience
Posted on 03/01/18

Who Will Love This Job

  • A customer advocate: You are dedicated to meeting the expectations and requirements of internal and external customers; get first-hand customer information and use it for improvements in products and services; act with customers in mind; establish and maintain effective relationships with customers and gain their trust and respect.
  • Someone who perseveres: You pursue everything with energy, drive, and a need to finish. You seldom give up before finishing, especially in the face of resistance or setbacks.
  • A planner: You accurately scope out the length and difficulty of tasks and projects. You set objectives and goals and break down work into process steps in order to reach your goals. You have experience developing schedules and task/people assignments, and you can anticipate for and adjust for problems and roadblocks. At the end of a project, you measure performance against goals and evaluate results.
  • A phenomenal presenter: You are effective in a variety of formal presentation settings: one-on-one, small and large groups, with peers, direct reports, and bosses. You connect with your audience both inside and outside the organization, on both cool data and hot controversial topics. You command attention and can manage group processes

What You'll Do

  • Develop and execute marketing programs to create pipeline and help close revenue
  • Coordinate our partner marketing framework and program
  • Working closely with field marketing counterparts and regional sales leadership
  • Lead marketing enablement efforts with global sales and act as consensus-builder, trainer and partner to lock in sales team participation and maximize effectiveness against opportunities in the sales pipeline.
  • Team up with sales, channel management, product marketing, and demand generation
  • Communicate with sales to gain buy-in, understanding and participation in marketing programs; including the Marketing Minute e-newsletter; a summary of sales tools, competitive information, and thought leadership pieces designed to help the sales team sell.
  • Provide support through sales tools such as Seismic, training and market expertise to sellers to ensure their ability to consultatively sell solutions.
  • Serve as the point-person for recommending and developing specific marketing programs, content and tools based on perceived and identified sales needs; develop and repurpose relevant marketing content in support of sales managers and field teams as needed.
  • Use qualitative and quantitative measures to assess regional and market-specific opportunities for marketing to support in lead generation and sales pipeline development; activities may include regional events, customer references, personalized campaigns, proposals or briefing documents.
  • Be knowledgeable of Cherwell solutions, able to participate in discussions with customers and to participate at events and tradeshows as needed.
  • Track Win/Loss data to develop a narrative of Cherwell’s sales patterns in Seismic for the benefit of sales- which deals do we win and why?  Extrapolate learnings from this analysis to provide insight to other areas of marketing that develop campaigns and content.
  • Work with sales to identify customers for testimonials, responsible for reference and case study development.
  • Track field marketing spend, monitor progress and measure results of all regional marketing campaigns through regular pipeline inspection and campaign tracking.

Basic Qualifications

  • 7+ years of marketing experience including account-based marketing, event marketing, online marketing, and social media
  • 7+ years experience executing marketing campaigns and/or partner marketing programs. 
  • 7+ years experience in technology marketing Alliances or Channel Marketing.
  • 7+ years using social media tools
  • Experience reporting, budget forecasting, and analytics 
  • Expertise in business relationships
  • Experience in marketing automation,CRM tools (Pardot and Salesforce) and sales tools (Seismic)
  • Bachelor’s degree
  • Willing and able to travel up to 25%
  • Ability to develop integrated marketing plans to achieve desired outcome
  • Proven ability to work with multiple levels of management; emphasis on high responsiveness and accountability
  • Demonstrated cross-functional capabilities across multiple teams including sales, channel, demand generation, content marketing and sales operations
  • Live in any major city in the Western states

Nice to Have

  • MBA
  • Ability to build rapport and influence with internal and external teams; must be collaborative
  • Demonstrated ability to work cross-functionally and with a fast paced team. 
  • Proven success in a dynamic, fast-paced environment, demanding a strong sense of urgency and ability to re-prioritize often.
  • Strategic and analytical thinker with the ability to blend technology and business strategy to develop a compelling joint vision and messaging.
  • Positive, high energy, enthusiastic, flexible; thrives in a changing environment, takes initiative.
  • Technology enthusiast.
  • Team player who is results oriented with a strong time management skill and “can do” attitude.
  • Problem analysis and resolution at both a strategic and functional level.
  • Strong initiative, proactive, can identify opportunities and independently pursue.
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