Senior Events Marketing Manager in Santa Barbara, CA

$100K - $150K(Ladders Estimates)

Invoca   •  

Santa Barbara, CA 93101

Industry: Enterprise Technology

  •  

5 - 7 years

Posted 54 days ago

This opportunity requires someone with excellent organization and planning skills who can work autonomously with minimal supervision, but can also work effectively with others collaborating within a team environment. Seeking candidates who thrive in a very high-growth, high-energy corporate environment that demands and rewards leadership, initiative, resourcefulness, and individual contribution.


Responsibilities

  • Oversee yearly events calendar and budget and all operations related to these.
  • Plan, execute, and lead all aspects of conference sponsorships, including coordination of logistics such as equipment, catering, marketing collateral, promotional give-aways, and company travel requirements
  • Work with sales leadership to develop strategy and oversee execution of territory-based regional sales events
  • Plan and execute Invoca's annual conference in Santa Barbara
  • Lead and execute bi-annual internal company wide events
  • Work with marketing demand generation team to lead all aspects of the pre, during, and post event nurture and engagement programs
  • Run individual event budgets, with focus on delivering high quality leads and generating pipeline, while maximizing the value of each event
  • Coordinate external vendor relationships, inclusive of negotiating budgets and contracts
  • Partner with internal departments to ensure each event meets the overall goals of the company

Required Skills & Experience:

  • Experience in managing event participation/sponsorship contracts and fulfillment of deliverables, including booth selection, lead retrieval, bag drops, advertisements, etc.
  • Direct pre-event operations, including: venue selection, budget creation and forecasting, outstanding contract negotiation, booth preparations, event staffing, signage creation, ordering collateral and promotional items, purchasing and shipping supplies, housing and travel coordination, on-site services, etc.
  • Experience managing the multi-channel event experience to boost event engagement and return on investment, including email, direct mail, web, and social marketing programs
  • Experience running large scale events (ex customer conferences), including planning, execution, and reporting.
  • Strong ability to operate in a start-up environment and manage a high-volume event calendar.
  • Able to work in a complex, highly collaborative team environment
  • Excellent written and spoken communication with the ability to write marketing collateral in multiple tones/voices as appropriate
  • Outstanding organization skills and be deadline and schedule oriented, yet able to flex with dynamically changing priorities.
  • Demonstrated ability to be poised and effective during fast paced situations; ability to anticipate issues and have (or quickly develop) contingency plans.
  • Strong knowledge of the tradeshow industry and 'must-attend' digital marketing events, knowledge of B2C industry-specific (Insurance, Financial Services, Healthcare, etc) events a plus
  • Min 5 years of successful field marketing experience for B2B high tech, SaaS and/or Cloud industry.
  • Experience with Salesforce, Marketo, and event management platforms
  • Travel: Approximately 1-2 events per month.
  • Bachelor's degree in marketing, communications, or related field


Valid Through: 2019-10-22