Senior Events Marketing Manager in Seattle, WA

$100K - $150K(Ladders Estimates)

Highspot   •  

Seattle, WA 98160

Industry: Enterprise Technology


5 - 7 years

Posted 33 days ago

About the Role

We're seeking an experienced event marketing manager to manage strategic tradeshows and customer-facing events for Highspot. This role will report into the Director of Demand Generation and will play a critical role in helping Highspot acquire and retain customers. Our ideal candidate has experience curating customer events and managing strategic tradeshows for demand generation purposes.

What You'll Do

  • Partner with customer marketing to develop Highspot's first strategic customer event.
  • Work with stakeholders from account management, product marketing, account development, sales, and enablement, to develop an event marketing strategy that aligns with company goals.
  • Drive qualified demand for Highspot, by evaluating sponsored event opportunities and optimizing events to drive sales qualified leads.
  • Contribute to Highspot's account-based marketing strategy.
  • Contribute to the event marketing process; ensure leads are loaded and followed-up by account development in a timely manner.
  • Develop event evaluation framework.
  • Conceptualize and execute pre and post-event marketing campaigns.
  • Partner with other members of the marketing team to achieve event marketing goals.

Your Background

  • Bachelor's Degree
  • Minimum 5 years' managing events for B2B demand generation, preferably at a SaaS or technology company
  • Marketo and Salesforce experience required
  • Experience working closely with stakeholders in marketing, and design
  • Top-notch analytical and quantitative skills
  • Excellent verbal, written, and interpersonal communication skills
  • Entrepreneurial spirit: you're agile, creative, resourceful, and tenacious as you solve problems and achieve team and company goals

Valid Through: 2019-11-8