Lead the building, development, and delivery of strategic omni-channel marketing plans.
Act as a subject matter expert, particularly in the areas of digital marketing and CRM.
Continually monitor current marketing trends, new technology solutions, and competitive strategies – and then translate them into new marketing ideas for clients.
Show a strong understanding of differences in marketing to customers in different verticals and environments.
Develop trusted, long-term relationships with key client contacts and executives.
Ensure meaningful client value is delivered through a mix of best-practice solutions, skills, capabilities, and original thinking.
Manage team members to deliver strategy projects correctly and on-time.
Collaborate and develop relationships with internal Merkle teams (account management, operations, creative, analytics etc.), and partner agencies to understand the feasibility of cross-channel recommendations/ plans.
Identify key data points and measurements to show the impact of our approach and strategy on the client’s business.
Bachelor’s Degree required.
12-15 years’ experience in data driven marketing – specifically CRM/ email / Online media / Offline media.
3- 5+ years working in an agency or consulting firm.
Proven experience in developing solutions to support the sale of new services to clients.
Hands-on skills using data and research to drive decisions –proficiency in Excel and research tools a plus.
Strong writing, presentation and client facing communication skills. Experience translating data analysis into actionable marketing recommendations and presentations – proficiency in PowerPoint a plus.
Attention to detail and the ability to incorporate internal and external feedback on an iterative basis.
Ability to leverage business experience / acumen to identify new business and marketing opportunities.
Strong listening skills to understand clients visible and invisible needs.
Must have superior multi-tasking, networking, time management and inter-personal skills.
Self-starter high intellectual curiosity, drive, determination, and persuasion skills.
Comfort and experience working within a highly matrixed organization in roles with a wide degree of latitude.
20-50% travel required, travel requirements will vary throughout the year, heavier during planning season.