Senior Director, Search Engine Marketing

Priceline   •  

Norwalk, CT

Industry: Leisure and Travel

  •  

5 - 7 years

Posted 394 days ago

The ideal candidate will have the following qualities:

  • A strong communicator – written and verbal
  • Have a strong opinion while being open to others’ ideas and opinions
  • Be a dedicated leader and team player
  • Enjoy using data to come to actionable conclusions
  • Aggressive and opportunistic towards business opportunities
  • Well-organized, analytical, and enthusiastic
  • Be technically savvy

Responsibilities and Duties:

  • Lead the SEM team at priceline from a strategic and operational basis
  • Ensure performance of search marketing/PPC advertising vs. volume & ROI targets
  • Manage continued development of internal SEM platform for bidding and optimizations
  • Oversee analytical reviews of performance
  • Work closely with business teams to compliment product strategy
  • Work with front-end development team on optimization of landing pages and conversion path
  • Motivate and develop the team; set up team for success
  • Manage and grow relationships with search partners like Google, Yahoo, Bing and more

Requirements:

  • 5+ years related experience in paid search with a top internet brand
  • Management experience
  • Sound understanding of intricacies of PPC on Google & Bing
  • Bachelor’s degreerequired; preferably in math, economics, finance or related field
  • Master’s degreepreferred
  • Online Travel Agency experiencepreferred.