$200K — $250K *
The Product Marketing team is responsible for Apptio’s go-to-market strategy, product positioning and messaging, market intelligence, and packaging and pricing. We are a high performing team with an entrepreneurial spirit and an eye on results. We promote a culture that is committed to awesome, embrace innovation and thrive on teamwork. Our results depend on the ability to work across teams, understand the needs of customers and buyers and translate that into strategy, go-to-market offerings and messaging that is differentiated and compelling.
What We Want You To Do
As the Senior Director of Product Marketing, you will own the go-to-market growth strategy and execution for Apptio’s top grossing product offerings. You will own the development of product positioning and messaging, creating new solution offerings, developing market and competitive intelligence, and driving high impact product launches that hit the sweet spots in the market at the right times. Synthesize field, customer, partner and market feedback to understand and clarify the needs of our core buyers. Work directly with corporate marketing, sales and product leadership to build out the buyer’s journey, develop engaging content and demand generation strategies.
Valid through: 9/25/2020