Alpha Media LLC is a radio broadcasting company based in Portland, Oregon, and led by Bob Proffitt. The group does business under the Alpha Media name. It was formed from the merger of Alpha Broadcasting, L&L Broadcasting, and Main Line Broadcasting on July 1, 2014. It owns its radio stations through Alpha Media Licensee, LLC. At its formation, it owned 68 radio stations in 12 markets, along with two theatres and a digital marketing firm in Peoria, Illinois.