Senior Director of Product Marketing

Pervasive Software Inc.   •  

Palo Alto, CA

Industry: Information Technology


Not Specified years

Posted 61 days ago

This job is no longer available.


Actian is seeking a Director of Product Marketing with the necessary business and technical acumen to analyze a very dynamic cloud data warehouse market segment, analyze business models and customer requirements, create compelling, edgy messaging and substantive content, and drive our cloud demand generation initiatives holistically. Lead a dynamic virtual team including Engineering, Services, and Global Marketing to drive our Avalanche Cloud Data Warehouse business.


  • Conduct competitive analysis against other Cloud Data Warehouse (CDW) providers and develop innovative business models and services offerings
  • Determine service and product ecosystems surrounding CDWs for key use cases
  • Work with Sales and Services to define and tailor new Actian Avalanche offerings, track and analyze sales to assess how best to adjust sales tools
  • Create webinars, educational tips & tricks, in-app messaging, guides, product videos, customer success stories, blog posts, e-books, infographics, and other content.
  • Develop persona-based messaging and content to support monthly and quarterly demand gen objectives and plans that are focused on customer segmentation, growth, and retention for Actian's Avalanche CDW.


  • Strong product and or services marketing background in enterprise software, particularly cloud-based data management and/or analytic services.
  • Understanding of demand generation waterfall process, message optimization, persona and buying cycle experience required.
  • Solid writing, presentation and communication skills through modern digital tools.
  • Analytical skills that align with how to think about competitive analysis, business models, data management and analytics, integrated campaigns and their outcomes.
  • Self-motivated, able to work independently and proactively to resolve issues, take ownership for tools and processes.
  • Able to work in a fast-paced environment as a driver and a builder.
  • Small tech company marketing experience and strong project management skills required.
  • Experience with WordPress, Marketo,, Google Analytics a plus.