Senior Director of Marketing

HarperCollins   •  

Nashville, TN

Industry: Publishing & Printing

  •  

8 - 10 years

Posted 298 days ago

This job is no longer available.

strategic visionary with the ability to combine creativity, programmatic thinking, and fiscal responsibility to generate sales and visibility for Tommy Nelson children’s books.  A key component of success will be the ability to market non-propriety brands; as well as, working on author/personality-driven books.

 

Responsibilities

Essential Responsibilities:

  • Develops, recommends, presents and implements divisional marketing objectives, programs, and strategy to editors, authors, agents, internal and external marketing team
  • Strategize, cast vision, create, and scale influencer/blogger network
  • Help ensure revenue goals are met while managing marketing expenses accordingly
  • Create consumer convention/trade show strategy
  • Provides consultation on all imprint-wide marketing activities to ensure best practices are embedded in plans
  • Stays aware of marketing trends and provides recommendations of new marketing initiatives and strategies
  • Conveys key initiatives, financials, and marketing updates at various internal meetings (sales conference, retail meetings, etc.) as needed
  • Develop and continuously improve relationships with key sales accounts and sales representatives.
  • Researches, solicits, and implements corporate partnerships as appropriate
  • Assigns and manages internal team members to ensure overall divisional plan is implemented and executed while providing leadership and coaching

Supervisory Responsibilities:

Assistant Marketing Manager, Marketing Manager

Qualifications

Work Experience:

  • 10+ years of marketing experience preferably in a consumer product industr
  • Experience having created and scaled influencer networks/content platforms
  • Experience managing a range of marketing mediums (print, radio, digital, social media, direct mail, etc)
  • Experience in marketing commodity products (non-branded or personality-driven)
  • Experience managing members of a marketing team

Education:

  • Bachelors Degree in marketing or business-related field
  • Master’s Degree in business-related field preferred

Industry Knowledge:

  • Experience with children’s product marketing preferred

Skills:

  • A strategic thinker (creative yet practical) with an entrepreneurial mindset
  • An ability to think programmatically connecting all dots and maximizing all facets of a marketing campaign
  • Ability to convey high-level strategic concepts to other team members
  • Engaging personality with the ability to work across divisions of the company
  • Experience managing P&L statements and budgets
  • Highly proficient in basic computer applications including Word, Excel, PowerPoint, and
  • Outlook as well as social media platforms and trends in that space
  • Proven ability to develop and maintain strong professional relationships with authors, agents, colleagues, and vendors
  • Exceptional written and oral communications skills
  • Exceptional organizational skills with ability to juggle many logistics and deadlines