Senior Director of Marketing

8 - 10 years experience  •  Publishing & Printing

Salary depends on experience
Posted on 02/21/18
Nashville, TN
8 - 10 years experience
Publishing & Printing
Salary depends on experience
Posted on 02/21/18

strategic visionary with the ability to combine creativity, programmatic thinking, and fiscal responsibility to generate sales and visibility for Tommy Nelson children’s books.  A key component of success will be the ability to market non-propriety brands; as well as, working on author/personality-driven books.

 

Responsibilities

Essential Responsibilities:

  • Develops, recommends, presents and implements divisional marketing objectives, programs, and strategy to editors, authors, agents, internal and external marketing team
  • Strategize, cast vision, create, and scale influencer/blogger network
  • Help ensure revenue goals are met while managing marketing expenses accordingly
  • Create consumer convention/trade show strategy
  • Provides consultation on all imprint-wide marketing activities to ensure best practices are embedded in plans
  • Stays aware of marketing trends and provides recommendations of new marketing initiatives and strategies
  • Conveys key initiatives, financials, and marketing updates at various internal meetings (sales conference, retail meetings, etc.) as needed
  • Develop and continuously improve relationships with key sales accounts and sales representatives.
  • Researches, solicits, and implements corporate partnerships as appropriate
  • Assigns and manages internal team members to ensure overall divisional plan is implemented and executed while providing leadership and coaching

Supervisory Responsibilities:

Assistant Marketing Manager, Marketing Manager

Qualifications

Work Experience:

  • 10+ years of marketing experience preferably in a consumer product industr
  • Experience having created and scaled influencer networks/content platforms
  • Experience managing a range of marketing mediums (print, radio, digital, social media, direct mail, etc)
  • Experience in marketing commodity products (non-branded or personality-driven)
  • Experience managing members of a marketing team

Education:

  • Bachelors Degree in marketing or business-related field
  • Master’s Degree in business-related field preferred

Industry Knowledge:

  • Experience with children’s product marketing preferred

Skills:

  • A strategic thinker (creative yet practical) with an entrepreneurial mindset
  • An ability to think programmatically connecting all dots and maximizing all facets of a marketing campaign
  • Ability to convey high-level strategic concepts to other team members
  • Engaging personality with the ability to work across divisions of the company
  • Experience managing P&L statements and budgets
  • Highly proficient in basic computer applications including Word, Excel, PowerPoint, and
  • Outlook as well as social media platforms and trends in that space
  • Proven ability to develop and maintain strong professional relationships with authors, agents, colleagues, and vendors
  • Exceptional written and oral communications skills
  • Exceptional organizational skills with ability to juggle many logistics and deadlines
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