Senior Director of Brand Marketing

Wyndham Worldwide   •  

Parsippany, NJ

Industry: Hospitality & Recreation

  •  

11 - 15 years

Posted 182 days ago

This job is no longer available.

  • Functioning as the brand expert, determining how the brand positioning is realized through various touchpoints, workstreams, and initiatives in communications, marketing, design, guest experience, digital ecosystems and more
  • Partnering with the brand operations leaders in developing strategic focus areas and plans for the brand - including brand defining elements, brand standards and coordinating quality assurance/property compliance
  • Working with WHG digital teams to ensure the brand is properly presented across all of our digital channels and distribution teams
  • Leading brand specific social media strategies, content development, brand channel management, influencer activations and paid social campaigns in support of brand initiatives and promotions
  • Alignment with Wyndham Rewards to properly tie in to our umbrella campaigns and to fully leverage the Wyndham Rewards program and direct marketing channels
  • Partnering with our Financial and Business and Analysis teams to identify trends and opportunities, brand tracking and research, and performance reporting
  • Planning strategic promotions for brands and coordinating all promotions through our Revenue Management and Marketing Planning teams
  • Developing an ongoing PR strategy, consumer campaigns, and internal communications campaigns
  • Managing media buys in North America (United States & Canada) through partnerships with media agencies and the integrated media team
  • Managing creative agencies/creative services to develop brand creative elements and standards that can be implemented across all channels and regions
  • Coordinating proper implementation and content in our customer contact centers and social monitoring channels
  • Identifying potential brand partnerships and working with our partnership team to negotiate partnership relationships
  • Managing the North American marketing fund for the brand
  • Coordinating with international marketing teams to ensure reasonable consistency and look and feel for each brand
  • Presenting at internal and external company meetings and addressing owner, associate and guest issues and gaining their feedback
  • Collaborating with cross departmental teams on brand related pilots, training and other initiatives as needed

 

 

QualificationsMinimum Requirements and Qualifications

  • 10+ years of brand management, brand marketing and/or brand leadership experience
  • Experience with upscale / mass affluent audiences and markets
  • Upscale hotel/hospitality experience preferred
  • BA in marketing or MBA
  • Demonstrated ability to work under pressure
  • Excellent written and oral communication skills
  • Detail oriented, excellent organization and time management skills
  • Proficiency in Microsoft Office suite including Outlook, Word, Excel, PowerPoint
  • Strong ability to lead or collaborate in digital and social media channels
  • Experience and track record building media and marketing plans
  • Proven track record of managing budgets, maximizing dollars spent and demonstrating marketing ROI
  • Ability to travel 20%, mainly domestic

  Required Competencies

  • Energetic, dynamic leader with a strategic point of view
  • Ability to translate strategic objectives to creative briefs and projects - strong creative eye and creative capabilities
  • Excellent written, verbal and presentation skills
  • Detail-oriented
  • Manage timelines and deadlines effectively
  • Develop and refine processes to create efficiencies
  • Think independently and make decisions
  • Collaborative and a team player
  • Service-oriented
  • Take initiative and provide solutions to challenges
  • Flexible, be adaptable to shifts in priorities
  • Strong management skills   
  • Demonstrated ability to lead multiple complex projects
  • Capable of coordinating efforts and collaborating with variety of individuals with at time conflicting agendas
  • Ability to make presentations to persuade others to accept action or provide information
  • Strong interpersonal skills including diplomacy and flexibility to work effectively across the organization
  • Detail-oriented, organized and able to multitask
  • Proficient in analytics and assessing ROI
  • Ability to work independently and be self-motivated with a strong work ethic and sense of ownership of goals
  • Excellent communication and presentation skills, integrity, and the ability to build professional trust and respect across all levels of the organization
  • Strong cross-functional collaboration and the ability to negotiate across priorities and needs
  • Excellent customer service skills

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