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Senior Director, Global Demand Generation in Atlanta, GA

Trustwave Holdings
Atlanta, GA 30303
and 5 other locations
7w ago


$200K - $250K*


Brand Marketing & Management, Digital Marketing & Social Media


11 - 15 years

Job Description


  • Create a predictable and scalable process to significantly increase MQL production rate across our global footprint.
  • Take what's working and optimize, automate and accelerate it. Radically improve and transform areas that are not working. Customize this new approach to Trustwave's mission, goals and target audience.
  • Own digital demand creation strategy and execution. Optimize website to increase number of conversions and improved quality MQLs
  • Identify Total Addressable Market (TAM) and increase the size of our qualified account and contact database
  • Develop and grow high-performing, scalable and predictable programs that generate demand from our TAM accounts and target personas
  • Lead strategic development of multi-channel campaigns that target existing and new prospects in key segments and verticals. Use a complete set of marketing tactics (i.e., SEM, SEO, content syndication, display advertising,
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Valid through: 2020-4-9

About Trustwave Holdings

Trustwave Holdings is an information security company that provides on demand threat, vulnerability and compliance management services and technologies for more than 3 million business customers in 96 countries. The company’s international headquarters is located in downtown Chicago, and regional offices are located in London, São Paulo, and Sydney. The company also operates Security Operations Centers in Chicago, Denver, Manila, Minneapolis, Singapore, Sydney, Tokyo, Warsaw, and Waterloo in Canada. Trustwave is currently the only company that is an authorized PCI Forensic Investigator in all geographic regions. Trustwave is a standalone business unit and core cyber security brand of Singtel Group Enterprise. In 2016, IDC named Trustwave a Leader in the IDC MarketScape for Emerging Managed Security Services Providers based on industry analysis and buyer perception. In the 2015 "Gartner Magic Quadrant for Managed Security Services, Worldwide," a report that evaluated 14 different global managed security service providers, Trustwave was named an industry challenger “due to the access it gained to greater resources and new markets resulting from the acquisition by Singtel, and its increasing investments in competing for enterprise customers.” In 2014, industry analyst firm Forrester Research named Trustwave one of the leaders in the managed security services market. In April 2011, Trustwave Holdings filed for its IPO though the company remains private today. Trustwaves website says the company has more than 1,400 employees.
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* Ladders Estimates