Senior Digital Media Manager (Retail Media Network Onsite Monetization) at Merkle in Columbia, MD

Job Description:

Open to remote applicants across the U.S.

As a Senior Digital Media Manager within Merkle's New Stream Media capability, you will be an expert of onsite monetization strategy for one of our Retail Media Network clients. You will use your background in eRetail, shopper marketing, and/or CPG, to consult with our client, vendors, suppliers, and CPGs to develop a full media journey both onsite and offsite. You will own client communication and training resulting in the continued development of onsite monetization to meet our client's goals.

Responsibilities:

• Work with our client to implement best practices and standard operating procedures for a Retail Media Network
• Identify and recommend strategies, innovations, and opportunities for onsite monetization in the grocery space
• Continually learn about the latest trends in eRetail and shopper marketing
• Build training materials and best practice documentation
• Coordinate assets and tags with vendors to ensure campaigns are delivering against KPIs
• Oversee client pacing & performance across a digital media portfolio
• Consult and work with other cross-channel leaders for seamless execution across programmatic, paid social, and onsite
• Work with the data teams to provide insights to our client
• Report to a Director of New Stream Media

Qualifications:

• 5+ years experience in the digital media buying and planning space with several years of experience in the shopper marketing, eRetail, or Retail Media Network space
• Expertise with publisher-side tools such as Google Ad Manager (GAM) and Google AdSense
• Experience with Criteo, PromoteIQ, CitrusAd, or Instacart
• Understanding of the supplier and vendor relationship for a Retail Media Network
• Understanding of digital media channels - programmatic, paid social, paid search
• Understanding of the digital media landscape with a focus on shopper marketing, eRetail, or retail media networks
• Client-facing experience and experience training others
• Bachelor's degree from an accredited college or university
• Well-versed in the Microsoft Office suite specifically, Excel and PowerPoint
• Professional client communication, both written and verbal