$80K — $100K *
The Senior Digital Marketing Specialist - Content Strategist supports the Health Division working across teams to understand business goals and user needs, helping plan, develop and deliver clear, relevant content that bring the two together.
DUTIES & RESPONSIBILITIES
Through content inventories, gap analyses and ongoing audits of web pages across the Division, this individual will be tasked with assigning value to content and determining what is working effectively online, where updates are needed, where new content is required and identifying under-performing areas in need of larger overhauls. Working alongside the Division’s Search Specialist, the Content Specialist will ensure alignment with target keywords to drive qualified organic and paid traffic. In addition, the Specialist will ensure content being posted aligns with journey maps and target personas.
As part of the Divisional support team, the Strategist will be responsible for content creation, where needed, while also coordinating with internal and external resources. They will also perform various quality assurance tasks, proofreading and editing select written pieces before publication.
The Strategist will also be asked to participate in editorial calendar planning across the Division, helping ensure a steady flow of relevant content while preventing overlap between products and services for target keywords.
The successful candidate must be a storyteller with an eye for detail and strong interpersonal and communication skills.
Work across Health Business Units to evaluate current content, determine value and identify opportunities for optimization Direct content creation in web/digital platform and coordinate internal and external content resources Create content for Divisional initiatives where appropriate internal or external resources are not available Maintain and/or contribute to Divisional content inventory and editorial calendar Coordinate target keywords and topics across Division to minimize overlap between products Provide quality assurance (QA) for Divisional content before posting Participate in communication initiatives that extend beyond direct responsibilities. Be flexible, proactive and a creative team player.
Education: Bachelor's degree in English, Journalism, Communications, Marketing or relevant equivalent experience.
Other Knowledge, Skills, Abilities or Certifications:
Valid through: 12/15/2020