Senior Digital Marketing Manager

TriTech Software Systems   •  

Lake Mary, FL

Industry: Professional, Scientific & Technical Services

  •  

8 - 10 years

Posted 34 days ago

CentralSquare Technologies is a leading provider of software and services aligned to serve five key customer segments – Public Administration, Public Safety and Justice, State Government, Federal Government and Nonprofit Agencies. The combined experience and knowledge of our employees helps communities, governments and organizations better serve their population. Over 175 million people in North America live in communities that rely on our products and services.

Responsibilities:

  • Invent new content – both in the messaging and visuals
  • Serve as head creator/editor for collateral and assets used to drive wide range of marketing initiatives and sales engagements
  • Manage projects leveraging 3rd party resources including copy writers, graphic designers, and industry experts/analysts
  • Create strategies for contents/assets targeting specific persona
  • Work closely with sales and other groups to identify and create content needed for all phases of sales cycle
  • Collaborate with various internal subject matter experts including data scientists, engineers, and security researchers to find creative ways to articulate CentralSquare Technologies benefits and differentiators
  • Collaborate with others in marketing to create and execute strategies for various campaigns including nurture, content syndication, and one-off initiatives
  • Given the start-up environment, support other marketing and sales initiatives as needs arise

Requirements:

  • Bachelor’s degree in Marketing, Communications or similar field of study
  • 10 years of brand and creative marketing experience
  • Wide ranging ad agency experience prefer
  • Experience in creating wide range of marketing assets from videos and case studies to infographics
  • Experience in leveraging and managing 3rd party resources such as writers and graphic designers
  • Proven success of leveraging in-house subject matter experts as well as creating assets directly
  • Out-of-the-Box thinker with creative ideas to continually differentiate against competitors and the market norm
  • Strong track record of collaboration with sales and others in marketing
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