Senior Digital Marketing and Growth Manager

Intercom   •  

San Francisco, CA

Industry: Technology


5 - 7 years

Posted 56 days ago

The worlds first customer platform helping internet businesses accelerate growth

Intercom builds a suite of messaging-first products that all modern internet businesses can use to accelerate growth across the customer lifecycle, from acquisition, to engagement, and support. Today more than 25,000 businesses, including New Relic, Sothebys, and Shopify, use Intercom to connect with a billion unique people worldwide.

Intercom is a deeply creative company with the confidence to believe it can fundamentally change the future of internet business. Our people are incredibly ambitious, yet humble. Warm, accepting, and positive. Whether you build, market, sell or support product, we want you to make your mark with us.

What's the opportunity

The Intercom marketing team is looking for a Senior Digital Marketing and Growth Manager, Paid Search. This role will be a key contributor in supporting Intercoms vision of helping businesses grow faster through better relationships. In this role you will lead Intercoms paid search campaign strategy and build a roadmap for multi-year growth. You will collaborate with design and development teams to optimize copy and landing page performance. This role is supported by a world-class in-house design team and by a top-tier agency for day-to-day execution.

What will I be doing

Design and scale Intercoms paid search program by leveraging a combination of channels and tactics to drive profitable multi-year growth in our lead volume, customer volume, and revenue
Optimize global investments across a full portfolio of keywords, advertising platforms (Google, Bing, etc.) and programs (e.g., paid search, remarketing, display advertising) with a focus on customer acquisition and ROAS
Use data-driven marketing to identify trends/patterns and key opportunities for innovation, make optimization recommendations across the buyers journey
Collaborate with cross-functional teams to create holistic, full-funnel growth roadmaps, develop A/B & MVT optimization plans to deliver performance improvements
Extract and deliver insights to partner teams like Product Marketing and Brand Design on what resonates and what performs in market
Support integrated campaigns with innovative approaches to direct response and brand awareness advertising
Partner with Campaigns, Content, SEO, Product Marketing and Website teams on development and implementation of a coordinated multi-channel customer acquisition strategy
Develop a deep understanding of our product, audience, and their buyers journey

What skills do I need

3+ years of performance marketing, preferably in B2B SaaS environment
5+ years of marketing experience
Experience managing paid advertising budgets (minimum of $10M/year but preferably more), agencies, and a deep expertise in SEM
Has a proven track record of delivering multi-year business growth through scaling paid media campaigns
Strong business acumen and quantitative analytical skills. Forecasting experience is a plus!
Exceptional communication, problem solving, and project management skills
Ability to demonstrate leadership, initiative, motivation, and a track record of get it done
Entrepreneurial spirit with the ability to thrive and multi-task in a fast-paced environment must have proven prioritization and decision-making abilities
Proficiency in MS Office, Excel, SQL, and HTML
BA/BS degree

Bonus skills & attributes

MBA/MA degree in marketing or related field


We are a well-treated bunch, with awesome benefits! If theres something important to you thats not on this list, talk to us! :)

Competitive salary and meaningful equity
Catered lunch every weekday, plus a variety of snack foods and a fully stocked kitchen
Fully funded comprehensive medical, dental, and vision coverage
Open vacation policy and 10 corporate holidays
Paid Parental Leave Program
Commuter benefits + 401k plan
In-office bicycle storage
Fun events for Intercomrades, friends, and family!

*Proof of eligibility to work in the United States is required.