$200K — $250K *
At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented scale. This content achieves global reach by leveraging our extensive and ever-expanding retail, social & search syndication network. And we make it easy for brands & retailers to gain valuable business insights from real-time consumer feedback with intuitive tools and dashboards. The result is smarter shopping: loyal customers, increased sales, and improved products.
The problem we are trying to solve : Brands and retailers struggle to make real connections with consumers. It's a challenge to deliver trustworthy and inspiring content in the moments that matter most during the discovery and purchase cycle. The result? Time and money spent on content that doesn't attract new consumers, convert them, or earn their long-term loyalty.
Our brand promise : closing the gap between brands and consumers.
Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, Asia and Australia.
It’s official: Bazaarvoice is a Great Place to Work in US!
The Senior Customer Marketing Manager will develop effective customer marketing programs focused on driving a seamless customer experience and unified brand voice end to end. They will feed analysis and insights to the demand gen team members on expansion (upsell) opportunities, analyze current customer data and experiences, identify known gaps, and create a cohesive customer marketing strategy, and measure and report out results. This role is part of the Demand Generation and Retention team, and reports to the Director of Demand Gen.
The best candidate for this position brings a strategic orientation to client experience and retention, and designs campaigns alongside relevant stakeholders to educate, engage and activate customers. They have strong capabilities in data analysis, marketing campaign planning, content strategy, storytelling, cross-functional partnership, and managing/evaluating creative to support retention efforts.
The selected candidate will be a self-motivated multi-tasker, comfortable working quickly and with significant ambiguity in a dynamic environment. They will relish new, daily challenges and be a creative problem solver and solution-oriented team member. Operational efficiency is a must, with clear understanding of customer retention metrics and customer marketing program development.
What you'll be doing:
Analyze customer data and experience to map the customer lifecycle and develop a unified customer marketing strategy alongside cross-functional stakeholders
Drive day-to-day management and execution of programs to nurture and drive customer engagement, focusing on emerging enterprise and enterprise in close partnership with the Digital Client Success team
Analyze data and surface growth/expansion opportunity insights to fellow demand gen team members
Work with content and creative teams for copywriting and graphic design support; write emails and other campaign copy as needed
Measure and report effectiveness of all initiatives and optimize based on learnings
Infuse best practices, insights, and optimization strategies into all campaigns
Collaborate with Client Success, Product Marketing, Services, and other internal subject matter experts to understand Bazaarvoice solutions and customer pain points
Necessary skills and experience:
Demonstrated experience planning, executing, and measuring effective customer marketing programs
10+ years of marketing experience and 5+ years of experience in customer marketing roles
Experience with Salesforce required, Marketo, Pendo, Gainsight and Influitive a plus
Collaborative work style; ability to work independently and in cross-functional teams
Proactive communicator; able to comfortably communicate plans to marketing leadership, as well as other stakeholders/leaders within the organization
Excellent writing skills, storytelling in weekend language
Organized & detail oriented
Strong project management skills with the ability to juggle multiple projects successfully
Ability to work in a fast-paced environment, ask questions and track down answers with confidence, and lead projects/programs with minimal direction
SaaS experience a significant plus
Why join Bazaarvoice?
Customer is key
We see our own success through our customers’ outcomes.
We approach every situation with a customer first mindset.
Transparency & Integrity Builds Trust
We believe in the power of authentic feedback because it’s in our DNA.
We do the right thing when faced with hard choices. Transparency and trust accelerate our collective performance.
Passionate Pursuit of Performance
Our energy is contagious, because we hire for passion, drive & curiosity.
We love what we do, and because we’re laser focused on our mission.
Innovation over Imitation
We seek to innovate as we are not content with the status quo.
We embrace agility and experimentation as an advantage.
We bring our whole selves to the mission and find value in diverse perspectives.
We champion what’s best for Bazaarvoice before individuals or teams.
As a stronger company we build a stronger community.
Commitment to diversity and inclusion
Bazaarvoice provides equal employment opportunities (EEO) to all team members and applicants according to their experience, talent, and qualifications for the job without regard to race, color, national origin, religion, age, disability, sex (including pregnancy, gender stereotyping, and marital status), sexual orientation, gender identity, genetic information, military/veteran status, or any other category protected by federal, state, or local law in every location in which the company has facilities. Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity, innovation and performance. Furthermore, a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision of creating the world’s smartest network of consumers, brands, and retailers.
Valid through: 6/26/2021