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Senior CRM Manager in San Carlos, CA


San Carlos, CA 94070
7w ago


$150K - $200K*


Digital Marketing & Social Media


8 - 10 years

Job Description


The Senior CRM Manager partners with Digital Marketing, Content team, and Marketing Operations to deliver flawless email campaigns, while always testing subject lines, CTAs, formats, and content. Tests and optimizes our email campaigns.


  • Drive the strategy and execution of all lead generation email programs
  • Manage schedule of all email deployments including email marketing calendar, design, build, proof and deploy to optimize user response and evenly distribute daily/weekly email volume
  • Setup and deploy complex programs within Hubspot to engage new prospects and existing customers (Health Care Professionals and Patients)
  • Build and actively manage email send lists
  • Continuously conduct A/B tests and analyze results to garner insights and optimize future email campaigns
  • Analyze campaign performance and suggest improvements
  • Imp
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Valid through: 2020-3-4

About Natera

Natera (previously Gene Security Network) is a genetic testing company that operates a CLIA-certified laboratory in San Carlos, California. The company specializes in analyzing microscopic quantities of DNA for reproductive health indications to provide preconception and prenatal genetic testing services primarily to OBGYN physicians and in vitro fertilization centers. In early 2013, the company launched Panorama, a non-invasive prenatal test for pregnant women that screens for the most common chromosomal anomalies in a fetus as early as nine weeks of gestation. Other services include tests for preimplantation genetic diagnosis (PGD) and miscarriage testing to determine the cause of the loss of the pregnancy. A non-invasive paternity test based on Natera’s technology, was brought to market in August 2011 through a partnership with DNA Diagnostics Center (DDC), which holds a license to the technology in the United States. In 2016, Dr. Susan Gross stepped aside as Nateras chief medical officer. Natera launched a non-invasive prenatal test (NIPT) in February 2013 called Panorama that uses an advanced bioinformatics-based algorithm to analyze the cell-free fetal DNA that is found in the mother’s blood. Panorama detects chromosome abnormalities, including Trisomy 21, the cause of Down syndrome, Trisomy 18, the cause of Edwards syndrome, Trisomy 13, the cause of Patau syndrome, sex chromosome abnormalities, triploidy and certain microdeletions as early as the first trimester of pregnancy. A clinical study evaluating Natera’s NIPT is funded by the National Institutes of Health and is currently ongoing.
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