The Senior CRM Manager partners with Digital Marketing, Content team, and Marketing Operations to deliver flawless email campaigns, while always testing subject lines, CTAs, formats, and content. Tests and optimizes our email campaigns.
- Drive the strategy and execution of all lead generation email programs
- Manage schedule of all email deployments including email marketing calendar, design, build, proof and deploy to optimize user response and evenly distribute daily/weekly email volume
- Setup and deploy complex programs within Hubspot to engage new prospects and existing customers (Health Care Professionals and Patients)
- Build and actively manage email send lists
- Continuously conduct A/B tests and analyze results to garner insights and optimize future email campaigns
- Analyze campaign performance and suggest improvements