ABOUT YOU
As Senior Copywriter, you will be responsible for translating the client’s strategy, goals, and vision into compelling online marketing copy that aligns with 3Q strategy and best practices for various platforms. You’ll tackle heavy concepting on a range of accounts and projects across the retail, healthcare, education, financial, and communications industries, and will write everything from short banner copy and social media posts (primary) to search copy, video scripts, and landing pages—all on tight deadlines.
Ideally, you’re a multitasking ace with a passion for storytelling. Your work is top-notch and you have years of solid experience to back it up. You are extremely detail-oriented, highly accountable and responsive, and able to effectively manage multiple projects and competing initiatives without letting anything slip. You can easily knock out 20 headline options, jam on a :30 script, put together a beautiful client presentation deck, and concept disruptive ideas for a potential new account—all in a day’s work. You know how to write within restrictive character counts and are used to working collaboratively and seamlessly within Google docs. While short-form copy will be the primary focus in this role, you will also work on new business and creative pitches. It’s important that you have excellent communication skills and love to evangelize your thinking both internally and to the client.
The Senior Copywriter reports to the Creative Director.
You’ll be responsible for:
- Creating original concepts and following through with clear, concise copy that is interesting, on brand, and focused on performance marketing
- Writing in a range of styles as appropriate for different clients, verticals, and mediums
- Integrating copy with brand voice while pushing the creativity of the work and evolving style standards
- Following best practices for quality user experience from ideation, user flow and wireframes to final content and implementation
- Working closely with Art Directors, Production Artists, and Associate Creative Directors to create the best work possible
- Developing and presenting creative solutions to clients on behalf of the agency that are informed by research and data
- Incorporating ideas and making revisions in response to the feedback and criticisms of clients and team members in a business-like, open-minded manner
- Maintaining responsibility for project through final execution, including QA and reviewing and signing off on all revisions and production phases to ensure that selling message is clear
- Collaborating with Project Managers on scoping, resourcing, budgets, and timelines
You’ll need to have:
- 7–10 years experience as a copywriter, ideally at an advertising agency (and bonus if it’s at a performance marketing agency)
- A passion for advertising, web technologies, and social media platforms, and knowledge of their abilities/limitations
- Experience working in digital communication tools (Slack, Zoom, Google Suite)
- A solid understanding/love for Facebook, Instagram, YouTube, TikTok, and Snapchat
- Lots of experience co-managing multiple clients, varied projects, tight deadlines, and a high volume of work
- Stellar communication across these core areas: verbal, written, presentation, and meeting facilitation in both individual and group settings
- A proven track record of conceptual, award-winning storytelling
- An openness to other points of view and ability to give and receive constructive criticism
- An ability to handle shifting priorities
- A range of strong writing samples
Additional things that will impress us:
- Experience at a performance marketing agency
- Extensive knowledge of GDN, RDA, ETA, RSA, UAC, and Discovery ads
- Past management experience
- Solid understanding of user experience on websites and apps
- Extensive experience in editing/quality assurance
Proficiency in the following programs/tools:
- Google Suite (Slides, Sheets, Docs)
- Microsoft Suite (PowerPoint, Word, Excel)
- Basic knowledge of Adobe Creative Suite
- Mac/PC platform literate