Senior Conversion Manager in Miami, FL

$100K - $150K(Ladders Estimates)

Spotify   •  

Miami, FL 33299

Industry: Media


Not Specified years

Posted 24 days ago

This job is no longer available.

We're looking for a highly motivated talent to join our Premium team to drive conversion efforts in Latin America. The role will be based in Miami or São Paulo with frequent travel to LATAM markets and other Spotify offices. As a key member of the LatAm Premium team, your mission will be to plan and execute a conversion plan for priority markets with the goal of driving paid subscriber growth and retention.

What you'll do

  • Drive the idea generation and lead execution for campaigns in the region, A/B-tests, price promotions, local landing pages and upgrade flow optimizations – from brainstorming to launched campaigns and post analysis
  • Plan and execute local programs and campaigns. This includes working with designers, copywriters and data analysts to create compelling marketing assets; operating CMS and CRM tools to ship e-mails, push notifications and in-client communications; and coordinating other teams involved in campaign execution like payments, web and performance marketing
  • Drive research and insights for Premium enhancements in the region. And collect and analyze data on the user, checkout flows and marketing asset performance for insights about conversion improvement opportunities
  • Work closely with other teams in the region (eg. Consumer marketing, PR, Content, Label relations) to ensure that we maximise retention and growth opportunities across all the business levers that we have at our disposal
  • You will be an important member of the Premium team and work closely with the rest of the global Premium team in executing Premium growth and retention initiatives

Who you are

  • You have a total of approximately 5-7 years relevant professional experience working in an analytical environment and at least 3+ years professional experience in performance driven online consumer business, probably in e-commerce, online media or at a mobile start-up
  • You speak English, Portuguese and Spanish
  • You have good knowledge and insights into the spanish speaking LatAm and Brazilian consumer online market
  • You have managed online marketing campaigns before and are comfortable rolling up your sleeves to executing things yourself (programming e-mails, pulling queries or Photoshop image tweaks).
  • You are knowledgeable of the required tools and skills (Google analytics, basic HTML editing, e-mail management, Photoshop, etc)
  • You have a strategic mind and can derive insights, recommendations and action plans from qualitative market trends, consumer feedback and large data sets
  • You have a proven track record of leading and executing complex projects independently and in getting things done in a larger organisation where you have dependencies on other teams
  • You are also opportunistic and scrappy and can capture and execute opportunities as they arise, even under very tight deadlines
  • You are self-motivated and driven, and are comfortable working remotely from other team members and senior leaders, but even so manage to stay in sync by being an excellent communicator
  • You hold a Bachelor's Degree or a similar degree

Valid Through: 2019-10-18