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Senior Connections Planner (CRM) in New York, NY


New York, NY 10001
6w ago


Communications & PR, Digital Marketing & Social Media


5 - 7 years

Job Description

On any given day you might

  • Organize, concept, and develop culturally relevant connections ideas that live in the most relevant media environments
  • Map cultural and market trends, as well as research and analyze marketplace and media data
  • Use 3rd party research tools like Simmons, MRI, and GWI, and client data sets like Google Analytics/Omniture data, to define and segment audiences, find key audience and media channel insights
  • Take high-level communications/engagement tasks and identify how brands should behave in different cultural spaces
  • Develop R/GA POVs on media, data, advertising, and marketing; educate clients and internal stakeholders on trends in consumer engagement, loyalty, and acquisition
  • Contribute to and oftentimes, lead ideation team sessions
  • Con
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Valid through: 2020-3-4

About R/GA

R/GA is an American international advertising agency headquartered in New York — with additional offices in Austin, Los Angeles, San Francisco, Chicago, London, São Paulo, Buenos Aires, Singapore, Sydney, Stockholm, Portland and Bucharest. The agency is part of the Interpublic Group of Companies, one of four global advertising holding companies. R/GA creates advertising and marketing products based in technology and design. R/GA, formerly R/Greenberg Associates, was founded in 1977, by two brothers, Richard and Robert Greenberg with $15,000 of capital. Richard was the designer, while Robert was the producer and cameraman. It has restructured its business model every nine years due to the CEOs belief in numerology. The company has morphed from a computer-assisted film-making company, to a digital studio, to an interactive advertising agency, an advertising agency with a digital focus and beginning in 2012, product innovation and consulting. R/GA was founded as a design company that focused on motion graphics, live-action film, and video production. By incorporating computers into the film-making process, R/GA created the first integrated computer-assisted production process. The company became known for creating the opening title sequence for Superman in 1978. R/GA’s commercial work also includes trailers, special effects, and promotions for feature films like, Alien, Xanadu, Zelig, The World According to Garp, Altered States, Weird Science, Predator, Beverly Hills Cop, and Ghostbusters.
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