Senior Business Intelligence Analyst

 •  Barkley Kansas City, MO

5 - 7 years experience  •  Advertising & Marketing Services

Salary depends on experience
Posted on 08/01/17
Kansas City, MO
5 - 7 years experience
Advertising & Marketing Services
Salary depends on experience
Posted on 08/01/17

Are you a creative data soul? Can you immerse yourself in data driven experiences and tell a story visually with style and substance? Can you explore complex pools of data and discover patterns, trends and correlations? Do you think information is beautiful?
Sounds like you are a data monster and belong with us!

ESSENTIAL DUTIES AND RESPONSIBILITIES

    • Lead strategy discussions relating to performance mapping, optimization and measurement.
    • Provide analysis of marketing performance for key clients, including monthly updates, yearly summaries and ad hoc requests, including data visualizations, designing dashboards and Power Point reports.
    • Combine disparate data sources to provide holistic view of clients marketing efforts.
    • Data sources typically include: ad trafficking programs, social and mobile media,
    • Web analytic tools, PR data, brand tracker (qualitative), email data, and client sales data.
    • Lead strategy to understand and map client’s business requirements.
    • Strong skills using Web analytics tools, including Google Analytics, and Google Tag Manager.
    • Comfort with Data Visualization tools.
    • Work with data scientist to provide modeling, attribution, data mining and statistical analysis, as required on accounts.
    • Develop data capture business requirements, including page tagging recommendations, hierarchy, and campaign tagging.
    • Ability to write clear and concise presentations for clients summarizing data insights, outcomes and implications in straight-forward and enlightening way for clients.
    • Stay current with client and industry benchmarks.
    • Work closely with account team to make specific and actionable client recommendations through key insights.

PERFORMANCE STANDARDS

    • Deliver and present tracking analysis and reports to support client campaigns, programs, and platforms.
    • Optimize creative and recommend marketing tests and solutions.
    • Conduct ab/multivariate testing campaigns for clients to optimization campaigns.
    • Develop and Implement tracking and reporting requirements.
    • Collaborate and work well with others.
    • Contribute to increasing the level of innovation in data, analytics and CRM at the agency.

QUALIFICATIONS

    • Bachelor's Degree or equivalent experiencerequired, preferably in business or marketing; Master's or working toward a Master’s is a plus.
    • 5 years + experience in a related role.
    • Strong analytical skills, must be proficient in analyzing and interpreting data from website analytics tools standard software packages, and client databases.
    • Experience with web analytics packages.
    • Expert user of Excel Agency background with interactive and/or direct marketing experienced preferred.
    • Some experience with SQL is beneficial.
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