Senior Business Analyst, Digital Engagement

5 - 7 years experience  •  Non-Profit

Salary depends on experience
Posted on 09/22/17
Washington, DC
5 - 7 years experience
Salary depends on experience
Posted on 09/22/17

Context: The Senior Business Analyst, Digital Engagement is the go-to expert and manages the day-to-day operations of Sierra Club’s suite of digital engagement tools. This role calls for an experienced and successful business analyst with digital marketing, technical and operations expertise to both lead and participate on a variety of cross-functional project teams. This individual will define, maintain and refine scalable processes that ensure best practices in campaign and constituent management via our digital platforms.

The Business Analyst must be a process-driven systems thinker, have a passion for data, metrics and reporting, and be a creative problem-solver with an eye for operational efficiency and scalability. This is a hands-on role and candidates must demonstrate the ability to operate and excel at the strategic as well as tactical levels, establishing and maintaining relationships with business users and technical stakeholders across the Digital Strategies team in order to support a broad spectrum of business requirements.

Job Activities:

  1. Manage the operations of Sierra Club’s suite ofdigital engagement tools, including theDigital Engagement team’s use of our CRM ( platform),digital advocacy, fundraising,events, SMS, andothertools.
    • Oversee the effective use and development of systems from a business user perspective.
    • Develop business processes to ensure optimal performance of our online programs.
    • Represent the digital team regarding system requirements and governance issues pertaining to our CRM systems.
    • Proactively implement process improvements to ensure we are prepared to meet our future growth ambitions.
    • Report on platform usage and metrics.
  2. Oversee a variety of projects pertaining to data management, testing, integration andotherplatform and app development.
    • Identify project phases and tasks, personnel requirements, and costs.
    • Ensure on time delivery of project deliverables.
  3. Partner with other product owners in the organization to define processes and requirements necessary for functional systems integration across our other platforms, including marketing automation, analytics, CMS, intranet, and several proprietary platforms.
  4. Partner with the Distributed Organizing Manager to:
    • Define requirements for a new distributed organizing system as part of the larger digital toolkit.
    • Develop business processes and evaluate product solutions in conjunction with IT.
    • Launch, maintain and continue to develop and expand the distributed toolkit.
  5. Manage the identification, tracking, escalation and resolution of operational, technical and data issues pertaining to online programs.
    • Provide internal troubleshooting and communications required to support the platform.
    • Monitor staff and supporter feedback.
    • Develop functional specifications for ongoing maintenance and system enhancements, including reporting and data requirements.
    • Evaluate and recommend solutions to improve system capabilities, performance and value. 
  6. Partner with technical teams (IT, Web Development) to:
    • Translate business requirements into functional specifications and review and test resulting technical specifications.
    • Maintain and upgrade systems. Coordinate and execute testing of new and existing functionality, including the development and implementation of formal test plans.
    • Develop more efficient use of marketing technologies and budget.
    • Work with application vendors as needed to prioritize, clarify and escalate bug and feature requests.
    • Manage tasks related to purchasing, invoice processing and cost chargebacks.
  7. Manage CRM training and documentation for theDigitalEngagement national team, and support training and documentation for the Local Entity (Chapter) Operational Support team as needed.
    • Participate in development of and champion the adoption of enterprise data usage policies and governance processes.
    • Maintain a quality digital supporterexperience by establishing and enforcing organization standards.
    • Train online teams.
    • Create and maintain documentation for platform onboarding and ongoing operational support.
  8. Other duties as assigned by manager.
  9. Travelrequired several times a year depending on location.

Knowledge and Skills:

  • 5+ years of professional work experience.
  • Advanced user of
  • Experience as a business analyst or software/cloud product manager.
  • Track record of effectively developing and implementing technical requirements and business processes in a large, non-profit setting or an environment of similar complexity.
  • Track record of successfully collaborating with others in a dynamic organizational environment.
  • Actively works to build authentic relationships with all stakeholders. Supports realizing our goals of equity and justice for staff, supporters, and the broader community.
  • Excellent project management skills. Ability to manage numerous concurrent and developing projects.
  • Experience working with (or on) marketing, fundraising, or digital teams.
  • Self-starter with an entrepreneurial and creative approach to problem-solving, and the ability to take advantage of emerging opportunities and trends.
  • Hands-on approach and “can do” attitude.
  • Consistently delivers a very high level of quality in all aspects of the job.
  • Passion for the Sierra Club mission.


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