Senior Art Director

Salary depends on experience
Posted on 10/23/17
Parsippany, NJ
Advertising & Marketing Services
Salary depends on experience
Posted on 10/23/17

Job Responsibilities (essential functions of the job):

 

Creative Talent

Strategic

  • To master a knowledge of their assigned brand:
  • the disease state
  • market
  • specific brand
  • marketing/advertising strategy
  • tactical plan
  • To fully participate in the strategic component of the development of creative briefs, market research, client input and job opening meetings
  • To create images that are strategically on target using The Brand Footprint and Demand Strategy

Conceptual thinking

  • To work closely with the copy writer and supervisor to generate original concepts that reflect product positioning
  • To develop a variety of concepts for each assignment that display diversity between them -- attacking the creative problem from different points of view yet producing concepts consistent with the footprint and selling strategy
  • To understand that concepts, while needing to be “original”, also need to be consistent with the brand
  • To understand the objective (client/account team rationale) for the tactical elements that they will be writing
  • Be able to discuss and defend these concepts to the brand creative team
  • Be a resource for the account team in solving creative problems

 

Execution

  • Work closely with entire internal team to develop effective, impactful ideas based on tactical plan.
  • Work in conjunction with the studio to create full copy layouts when necessary.
  • Supervise the execution of new art such as photo-shoot, illustrations, digital imaging and the research of stock photography.
  • Supervise development of the mechanical, by working closely with the pre-press person.
  • Work closely with production to develop spec-sheets, supervise the pre-production and production phase by examining match prints and blueline, and attending press checks.
  • Present creative to the client.
  • Provide solid direction for video or rip formats to video team under supervision.
  • Provide solid direction for interactive pieces to interactive team under supervision.

 

Business Management

Professional Relationships

  • Cultivate a relationship with the client by attending and participating in client meetings
  • Serve as a resource for the account team and the client in solving creative problems

Financial

  • Accurately estimate all costs associated with individual projects to fall within budgets
  • Produce best creative solution within the estimated budget by having an awareness of end usage of that project
  • Manage allocated hours on projects (must keep track of all ART hours i.e., freelance, studio, any “art” related person billing to that particular job number)
  • Alert Account Services if hours exceed estimated budget

Problem Solving/Innovation

  • Recognize problems and provide solutions in day-to-day creative development

Brand Building

  • Provide ideas and/or solutions to issues as they arise that may be outside the original scope of work (i.e., big ideas, interactive, or video solutions).

 

Client Service

Client Management

  • Ensure that the day-to-day expectations of the client are met by being prompt with deadlines (follow through with traffic and account services to meet client needs
  • Learn and adhere to client regulatory and approval processes
  • Organize and prioritize the creative process so the approval process will not be delayed
  • Know the competitor’s current advertising strategies by reviewing journals and article summaries supplied by account services
  • Attend and contribute to tactical planning / brainstorming planning meetings

 

Internal Agency Skills

Workload Management

- Provide assistance with general workload when available

- Participate in and contribute to new business pitches

- Alert supervisor of downtime and availability or if overloaded

- Handle and prioritize multiple projects

Interdepartmental Communications

  • Be able to communicate the status of assigned projects at all times
  • Forecast and communicate unattainable deadlines
  • Estimate and schedule time that may impact other departments with the department head or supervisor before committing their services

Internal Agency Mechanics

- Adhere to Agency processes and procedures

  • Attend employee orientations
  • Consult with supervisor when unsure as to how to proceed
  • Adhere to creative processes and procedures (i.e., how to supply the studio with a project, how to supply DIG a file, how to develop and update spec sheets, how to supply preflight files, conceptualizing before developing layouts, follow project through mechanical stages, photography and retouching, select freelance support (with supervisor’s approval)

 

Communication Skills

Written Correspondence

  • Write clear and concise internal and external correspondence

 Presentation Skills

  • Effectively organize and write compelling oral presentations
  • Present materials to both client and agency in an articulate and persuasive manner
  • Verbal Skills
  • Communicate points of discussion clearly

Computer Skills

­Demonstrate proficiency with MAC based applications (InDesign, Illustrator, Photoshop). Able to prepare files to studio standards

 

Administrative

- Accurately submit the following on a timely basis: Time Sheets, Absence Request Forms

 

General Competencies:

Team Consciousness – understands that one’s actions affects others and the agency as a whole and acts accordingly

Judgment / Critical Thinking – makes decisions and evaluations demonstrating maturity and business savvy

Accountability – takes responsibility

Leadership – demonstrates the ability to inspire others

Adaptability – remains flexible and focused in an environment of changing circumstances

 

Prerequisites (formal education, skills, job-related experience and technical knowledge):

 

Education:       College level or comparative education in Advertising / Design

Industry:          Minimum of one year advertising agency experience

 

Working Conditions (description of work environment including physical demands, travel and overnight absence):

Office environment. Some travel.

Tracking Code 3281-094

Not the right job?
Join Ladders to find it.
With a free Ladders account, you can find the best jobs for you and be found by over 20,0000 recruiters.