Senior Account Executive - PR - Higher Education

Finn Partners   •  

Nashville, TN

Industry: Technical Services


5 - 7 years

Posted 30 days ago

This job is no longer available.

Candidates should have experience working in education or have a background in science, business or law issues. Additionally, candidates should have a demonstrated success in media outreach, contacts with reporters, and experience building and leading traditional and social media relations programs, along with excellent writing, organizational and interpersonal skills.

We offer a people-oriented, collaborative environment and an opportunity to grow and learn from colleagues.

Primary Responsibilities:

  • Devise creative strategies to maximize traditional and digital/social media
  • Secure media attention for clients
  • Participate in all elements of media outreach, e.g., identifying appropriate reporters/outlets for pitching, securing placements in top-tier mainstream outlets and relevant trades developing long-term relationships with key beat reporters; swiftly capitalizing on breaking/trending news to provide expert commentary
  • Develop client content, including varied media materials based on client and faculty interviews, online content and internal client materials (e.g., Q&A, interview prep materials)
  • Provide clients with clear and consistent communications and provide counsel to clients.
  • Deliver high-quality results that meet and exceed client goals

The ideal candidate will have:

  • A bachelor's degree
  • Minimum four years' agency experience (work on higher education-related clients a plus) or in a Communications role at a college/university or education or cause-related nonprofit
  • Excellent writing and editing skills
  • Demonstrated knowledge of a range of media outlets – and depth of coverage results for major outlets. Established contacts at national media outlets preferred
  • Experience creating and executing traditional and social media strategies and campaigns
  • Proven project management skills
  • Ability to manage multiple projects simultaneously