Senior Account Director

Search Optics   •  

San Diego, CA

Industry: Professional, Scientific & Technical Services


5 - 7 years

Posted 55 days ago

Position description

The Senior Account Director will provide account leadership and excellent customer service to our Tier III automotive clients, while helping expand business. This position will serve as an integrator role for our digital marketing platform, ensuring the alignment and optimization between web site content/creative and campaigns. The Senior Account Director will provide senior level support to strategic clients, and be a thought leader liaison between the sales organization, Marketing Services, Account Operations and Technology teams. The Senior Account Director will follow, implement and guide the client in campaign strategy and content best practices as well as enhancements for customer success and account growth.

Position duties

Duties and Responsibilities

The ideal candidate will be accountable for the following duties and responsibilities for our successful, rapidly-growing company:

  • Intakes customers’ web site needs at account inception and continually thereafter; level sets needs and expectations within technology limitations and practicality
  • Reviews campaign strategies at new account inception and continually thereafter to ensure content is optimized for all marketing tactics, strategy and performance (Search Engine Marketing, Search Engine Optimization, Display Advertising, Local Engage) – ensures optimal landing page strategy best practices are determined by the teams and applied
  • Collaborates with the Marketing Services team to ensure most recent offerings and campaign optimization tactics for client goals are applied
  • Routinely reviews campaign performance metrics to ensure performance is consistent with goals and expectations established with the customer
  • Prepares monthly reporting packages for the customer that demonstrate the value provided, strategy review, campaign performance and recommendations for campaign growth or opportunity
  • Continually communicates with the client to determine web site and marketing needs, feedback, and business challenges, successes and opportunities
  • Routinely, and as needed, executes web site-related enhancements, changes and fixes
  • Provides lessons learned on strategic accounts with team members to ensure application of best practices
  • Provides for client training on new and existing products
  • Continually updates and works closely with outside sales representatives to validate client needs and expectations are being met as well as provide insights into growth opportunities.
  • Remains aware of account risk signals/triggers, and initiate save tactics

Position requirements

The ideal candidate will possess the following:

  • Bachelor’s degree and 5+ years of related customer management experience in digital marketing, internet management or technology. Automotive client experience is preferred
  • Demonstrated experience working with several digital marketing tactics and ability to interpret metrics and recommend campaign enhancements
  • Ability to quickly learn existing systems/structure and identify appropriate workflow and metrics in new system
  • Superb problem solving skills
  • Excellent communication skills, both oral and written
  • Detail oriented and ability to multi-task
  • A collaborative worker, capable of creating and maintaining a positive work environment that delivers results
  • Must be a big picture thinker and decision maker

Working Conditions

  • Indoor, environmentally controlled conditions
  • In contact with others (face-to-face, by telephone, or otherwise) frequently, including working in teams
  • Perform job tasks in slightly close physical proximity to other people
  • Traveling up to 20% of the time may be required

Physical Requirements

  • Remain in the seated position, in front of a computer, for extensive periods of time
  • The ability to listen and to understand information and ideas presented through spoken words and sentences
  • Perform work using computers and electronic devices
  • Ability to read and understand information and ideas presented in writing
  • Lift an object between approximately 10 and 25 pounds
  • Clarity of vision at 20 inches or less
  • Expressing or exchanging ideas by means of the spoken word to impart oral information to clients or to the public and to convey detailed spoken instructions to other workers accurately, loudly, or quickly