SEM Specialist at Klick Health in Toronto, ON

I’m Mike, Search Engine Marketing Director here at Klick Health. Our paid search business is growing quickly and it’s time to add a new team member before those 3-4 new drugs our clients have been working on get launched and the team I’ve got goes from busy to buried. That’s where you come in.

I’m looking for an SEM Specialist at an intermediate level for this high impact role, which is part of our Media Practice. Joining my team will feel right for you if you are passionate about driving results for clients. You will be responsible for keyword and copy development, as well as campaign management of paid search programs to help our Pharma clients reach patients and healthcare providers across the US.

You’ll take a collaborative approach to optimizing and integrating your efforts with our Media Planning, Analytics and Web Development teams. We need someone who brings 1-3 years of SEM campaign management experience to the table or has completed a digital marketing program through College or University. You’ll understand that search is so much more than the obvious, extending beyond the desktop; beyond Google. The SEM Specialist knows all the vendors inside out and will be expected to apply their knowledge to manage day-to-day operations of the accounts as well as identify opportunities that help evolve brands marketing efforts.

KEY TASKS YOU’LL SPEND MOST OF YOUR TIME ON:

• Managing campaign spends to pace with target budgets
• Reviewing data to discover opportunities to optimize performance
• Keyword research and ad copy development
• Reporting on results and providing clients with valuable insights and recommendations

KEY SKILLS AND TOOLS YOU’LL BRING WITH YOU:

• High proficiency with Microsoft Excel & Google Sheets
• Familiar with Google Ads and Microsoft Advertising interfaces
• Familiar with Google Ads Editor and Microsoft Advertising Desktop software
• Excellent communication skills
• High level of comfort working with data
• Ability to learn quickly and adjust easily to a demanding environment