SEM Manager

tuftandneedle   •  

Phoenix, AZ

Industry: Retail & Consumer Goods

  •  

5 - 7 years

Posted 33 days ago

The person in this role will manage the strategy and execution of all of Tuft & Needle's portfolio of Paid Search campaigns and will be responsible for guiding the optimization to meet specified performance objectives and maximizing ROI while ensuring monthly/ weekly spend forecasts are met. There is a heavy focus on operations, vendor/tool management, budget management including revenue, spend, and traffic forecasts, and analysis of data and communication of trends/insights. This position reports to the VP of Marketing

RESPONSIBILITIES:

  • Responsible for planning, implementing, optimizing and analyzing pay-per-click search-engine marketing activities including management of DV360 and Search360
  • Manage the day-to-day search and display marketing activities across multiple search engines (Google, Bing/Yahoo, Taboola/Outbrain)
  • Keyword and audience research (discovery and expansion), review and editing of ad creative/copy, review and analysis of website performance metrics, and optimization of campaigns. Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywords, etc.
  • Drive continued innovation and best practice implementation;
  • Act as a specialist of the search-engine and display marketing channels;
  • Be an expert in PPC and stay abreast of new technologies in the search and, overall, digital space
  • Become a product expert in our industry; understand the top issues and new developments

REQUIREMENTS:

  • Minimum BA/BS degree; preferably in the field of Advertising or Marketing
  • 5+ years of experience in Paid Search (agency or client-side), PPC/SEM in marketing, sales or agency environments - search engine experience and knowledge of digital-based business models
  • 5+ years in digital marketing; preferably in eCommerce
  • Advanced level proficiency with Excel (pivot tables, vlookups, index/match);
  • Demonstrate an expertise in PPC; staying current with new advances in search-engine marketing, competitive landscape, and keyword research
  • Working knowledge of Google Analytics, conversion tracking software, eCommerce, and the interplay of PPC/SEM and local search;
  • Role will be located in our Phoenix HQ