Manage a multi-million dollar yearly budget and actively manage paid search campaigns to maximize scale within efficiency targets and monthly budgets
Responsible for monthly billing and accrual process form SEM, as well as assisting in the forecasting of future performance
Exploring new partner opportunities and managing current vendor relationships
Research and lead international SEM expansion
Create, update, and maintain regular reporting for testing and ongoing performance
Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions. Scope of which can be related to keywords, landing pages, ad copy, ad distribution, and device
Maintain high levels of up-to-date knowledge of best practices and strategies in the management of online paid media
Manage relationships with search engine representatives to take advantage of new offerings, tests as well as acquire ideas for building efficient scale and solicit performance data for program optimization
Collaborate and support/assist team members to optimize their performance, sharing performance reporting and other creative and website resources
Provide senior-level support around competitive presence, marketing strategies and tactical execution.
Bachelor’s Degree in marketing, business, statistics or similar analytical field of study. MBA or Master’s a plus.
Minimum 3 years (5+ years preferred) of experience in managing large scale SEM accounts. (i.e.: experience in automating bidding, scaling keyword coverage, optimizing account structure, as well as templated ad and landing page testing)
Experience managing large media budgets and meeting/exceeding monthly goals for spend, revenue, customer acquisition, and other key performance metrics.
Proficient with SQL and have experience querying data tables that join Adwords/Bing API data tables with first party data tables. Otherdatabase management skills are a strong plus.
Experience with responsibilities such as regular reporting, collaborative strategic planning, performance management, and forecasting.
Experience and proficiency with Google Analytics and/or other website analytics suites.
Experience managing vendor relationships.
Demonstrated analytical skills, and very comfortable with spreadsheets (excel and/or sheets)
Strong verbal and written communication skills
Detail-oriented and highly organized.
Exhibit enthusiasm, passion, creativity and commitment.
BONUS: The ability to write scripts in order to automate tasks and reporting would be really helpful for this position.