Segment Marketing Manager

NXP Semiconductors   •  

San Jose, CA

Industry: Business Services


5 - 7 years

Posted 299 days ago

This job is no longer available.

NXP's Global Mass Market Marketing & Enablement team is focused on making both selling and customer experience easy and consistent across all NXP products. This team is chartered to enable NXP to become a leader in Mass Market and Distribution. As a Segment Marketing Engineer, you will be part of a worldwide team focused on market share growth on focused on Home and Building controls segment.

Responsibilities include:

Global Marketing on selected verticals across the entire NXP portfolio to drive success at customers.  Enablement and Business Development of focus segment/vertical of market. Create a strong, effective cross-selling collateral set for company-wide products, by collaborating with the product lines, sales, web and end customers. You will be responsible in ensuring a cohesive thought leadership for focus market segment.

• Responsible for creating enablement collateral for specific verticals, focused on Industrial market segment
• Global Business Development for the focus vertical in different markets, through regional sales and marketing personnel to discover and drive to design wins
• Conduct trainings, presentations and demonstrations to internal and external stakeholders
• Generate leads by focusing on web – including applications summary pages, navigation and product page experiences
• Understand and act upon industry trends
• Competitive and corporate intelligence/analysis and NXP positioning specific to Industrial segment
• Provide guidance to the product lines on customer support needs for specific verticals

Basic Qualifications:

- Bachelor’s degree with a minimum of 5 years technical experience
- System-level technical experience 
- Experience working in a cross-functional and cross-portfolio role
- Customer engagement/support experience
- Business acumen to prioritize based on probability of success
- Strong written and verbal communications skills
- Ability to travel domestically and internationally is required (~30%)

- MSEE in EE or MBA
- Experience in systems or applications engineering
- Experience in technical marketing
- Experience in Business development
- Knowledge of Smart Home / IoT