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Segment Marketing Leader, Comprehensive Services at General Electric Company in Chicago, IL



$100K — $150K *


Brand Marketing & Management


5 - 7 years

Job Description

Role Summary:

The Segment Marketing Leader is responsible for planning, coordinating, and leading all marketing elements for the USCAN Services Comprehensive, Outsource / Big Deal segment, including gathering voice of customer and developing /executing the marketing plan. This role will formulate and nurture targeted value propositions, tailor the marketing mix for the segment, create outcomes-based solutions marketing strategies, identifying growth opportunities and more.

Essential Responsibilities:

Helps build and drive GE Healthcare solutions story and though leadership focused on high impact customer outcomes

Drive the use of market research to identify opportunities and segment trends, integrates competitive intelligence into marketing planning by assessing competitor portfolios and growth strategies

Works with product & service marketing teams to drive growth programs and strategies fo

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Valid through: 7/17/2020

About General Electric

The General Electric Company, or GEC, was a major UK-based industrial conglomerate involved in consumer and defence electronics, communications, and engineering. The company was a constituent of the FTSE 100 Index.
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