Search Engine Optimization Manager

Check Point Software Technologies  •  San Carlos, CA

5 - 7 years experience  •  Software

Salary depends on experience
Posted on 03/15/18 by Julie Beltman
Check Point Software Technologies
San Carlos, CA
5 - 7 years experience
Software
Salary depends on experience
Posted on 03/15/18 Julie Beltman

Major Responsibilities

  • Develop and implement effective search engine optimization (SEO) strategies for a global website
  • Manage offsite and onsite optimization projects and reporting on performance
  • Conduct keyword research, fix technical SEO issues, create quality backlink profiles, implement and administer search engine programs
  • Incorporate selective keyword naturally into tags, heading, meta descriptions, etc.
  • Optimize website content and provide direction on future content generation
  • Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
  • Utilize Conversion Rate Optimization (CRO) methodologies to improve SEO lead conversion rates
  • Plan and promote content with the goal of attracting, engaging, and influencing our buying audience at various stages in the marketing funnel.

 

Desired Background

  • 5-7years of experience in Search Engine Optimization with at least 2years of experience in international Search Engine Optimization
  • Experience with SEO tracking and reporting tools. Familiarity with relevant tools (e.g. BrightEdge, Screaming Frog, Google Webmaster Tools)
  • Deep knowledge of Google Analytics (including being GA-certified) and A/B testing tools.
  • Excellent communication skills. Strong organizational and leadership skills
  • Analytical mindset with numerical aptitude
  • Must be methodical and a self-starter (able to operate independently).
  • Knowledge of Marketing automation tools (Marketo) and Cyber Security is a plus

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