Search Engine Marketing (SEM) Manager

Expedia   •  

Dallas, TX

Industry: Consumer Technology


5 - 7 years

Posted 52 days ago


Are you a driven marketing professional that enjoys relationship management and has a real passion for telling stories through data?

You will fill a core leadership role in our global Search Engine Marketing team. This role offers the opportunity for you to have an immediate impact, be responsible for managing performance of paid search campaigns on Google, Bing and other Search Engines. You'll also be at the forefront of leading analysis, solving complex problems, and making strategic recommendations to drive the business forward.

This is a unique opportunity to work in a fast-growing environment (we like to think of ourselves as a "large start-up") with an international and diverse team and to contribute to a world leader in online travel.

What you'll do

  • Push the limits of thinking on how to operate performance-based marketing channels
  • Ensure traffic acquired from Google, Bing and other Search Engines meets the return on investment goals of the business
  • Understand the complexities of campaign performance and evaluate growth to find opportunity gaps
  • Lead work with several cross-departmental teams, including but not limited to Analytics, Data Science, Finance, and regional strategy teams to collaborate on ideas, implement testing and evaluate results
  • Recommend changes in spend level with partners while being able to articulate potential impact
  • Troubleshoot day-to-day issues across internal and external teams to arrive at solutions quickly
  • Generate and disseminate reporting to ensure that the wider team is aware of advertising performance trends

Who you are

You'll fit this role if you have

  • Bachelor's degree or higher with strong analytical focus (Computer Science, Mathematics, Economics, Statistics, etc.)
  • 5 to 7 years of direct experience in SEM and/or analytical online marketing for Fortune 500 or Internet Retailer 500 company
  • Strong quantitative, analytical and problem-solving skills; must be very comfortable with data analysis and able to use data to make decisions
  • Autonomy, self-motivation, hands-on attitude, attention to details characterize your style of action
  • You are excited and motivated by a dynamic environment
  • You are humble, able to develop strong working relationships with internal peers and external partners, and able to get agreement in a non-authority relationship
  • Phenomenal communication, presentation, and social skills. Comfortable delivering presentations to senior level executives
  • Expert in MS Excel; knowledge of SQL, Python, or other data processing scripts a plus
  • Knowledge, passion and/or experience of travel industry a plus

Why join us:

Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them the tools to do so.

Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.

If you have a hunger to make a difference with one of the most loved consumer brands in the world and to work in the dynamic travel industry, this is the job for you.

Our family of travel brands includes: Brand Expedia®,®, Expedia® Partner Solutions, Egencia®, trivago®, HomeAway®, Orbitz®, Travelocity®, Wotif®,®, ebookers®, CheapTickets®, Hotwire®, Classic Vacations®, Expedia® Media Solutions,™, Expedia Local Expert®, Expedia® CruiseShipCenters®, SilverRail Technologies, Inc., ALICE and Traveldoo®.

About® is the most rewarding way to book a place to stay. We really love travel and we know you do too. That's why we make it really easy to book with us. With hundreds of thousands of places to stay around the world and 90 local websites in 41 languages, has it all. So, whether you're looking for value in Vegas, treehouses in Thailand or villas with views, it's all just a click away. And with our "Reward-winning" loyalty program you earn free* nights while you sleep…what could be better? Booking just got smarter too. With over 25 million real guest reviews and an app so easy to use that it's been downloaded 70 million times, you can be sure to find the perfect place for you.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.