Overall 10+ years of experience in IT handling Marketing Automation Projects.
Deep functional expertise on different components of Marketing Cloud – Exact Target (including Journey Builder)
Set up rules
Has laid down roadmap for Marketing Cloud Implementation and aligned to ROI measurement.
Primary Expertise – Salesforce Marketing Cloud. Good to have expertise on other platforms like Marketo and Eloqua.
Krux (or other DMP – data management platform).
Additional expertise in newer areas – Krux, Social Studio and Advertising Studio.
Has been involved in setting up multi-channel campaigns and ROI measurement.
Preferred certifications – Marketing Cloud Consultant, Email Specialist.
Some marketing agency background is helpful.
Good understanding of Digital Marketing (including web analytics).