Salesforce Marketing Cloud Architect

Brillio   •  

Santa Clara, CA

Industry: Professional, Scientific & Technical Services

  •  

11 - 15 years

Posted 116 days ago

18001230

Job Description:

Overall 10+ years of experience in IT handling Marketing Automation Projects.

Deep functional expertise on different components of Marketing Cloud – Exact Target (including Journey Builder)

Set up rules

Defined segments

Has laid down roadmap for Marketing Cloud Implementation and aligned to ROI measurement.

Primary Expertise – Salesforce Marketing Cloud. Good to have expertise on other platforms like Marketo and Eloqua.

Krux (or other DMP – data management platform).

Additional expertise in newer areas – Krux, Social Studio and Advertising Studio.

Has been involved in setting up multi-channel campaigns and ROI measurement.

Preferred certifications – Marketing Cloud Consultant, Email Specialist.

Some marketing agency background is helpful.

Good understanding of Digital Marketing (including web analytics).