Sales Messaging Director

ADP (Automatic Data Processing)   •  

Roseland, NJ

Industry: Accounting, Finance & Insurance


Less than 5 years

Posted 96 days ago

This job is no longer available.

This will be achieved by aligning to a messaging wireframe and pulling in key stakeholders from the product marketing, brand, BU SMEs and sales readiness. You will maintain, promote and track assets leveraging our best-in-class sales enablement platform as well as identify seller-sourced content and scale it across the enterprise all while applying governance and standardization for all sales assets.

Duties Included:

  • Provide guidance on standardized assets to support the field in understanding messaging delivery, buyer centric perspective, insights and proof points
  • Create messaging assets that will be internal facing as a tool to help shape the way they communicate with the buying community
  • Support campaigns, trigger events and product releases for sales level messaging, assets and guidance
  • Work with Learning to help drive message adoption and training
  • Work closely with Marketing, Content, Product Marketing, CI, Partner Leads and Sales to provide connective messaging to the field that is aligned to Top of the Funnel messaging
  • Drive latest in messaging strategies, best practices and delivery methods to Sales
  • Manage BU messaging expectations and facilitate process of message building through our relationship with CVI when appropriate
  • Support of buyer facing assets for presentation purposes. Coordination will be with the BU Operations Team and Sales Enablement Leader to ensure consistency in message and branding
  • Work with Design Agency for building internal sales assets and buyer facing presentations
  • Trained on Sales Methodology


  • Works closely with Sales Operations around the implementation, execution, and inspection of BU strategic initiatives, campaigns, product releases, rollouts, etc.
  • Work within Seismic to drive reporting and metrics around buyer engagement and asset utilization
  • Work closely with Sales and Sales Ops Leadership to design and implement the sales strategy to improve ASP, increase sales effectiveness through the utilization of insight selling, and meet/exceed sales plan.
  • Collaborates with relevant roles to create and implement programs to improve ASP, breadth of participation and sales results.
  • Collaborate with sales operations teams to identify and execute on key strategic productivity and development initiatives for the field.
  • Evaluates key trends and best practices to drive continuous improvement and efficiencies across ADP when it comes to sales messaging and enablement
  • Report market information regarding competitors, as well as sales inhibitors and field successes and best practices where appropriate.
  • Monitor metrics and trends of internal channelpartnerships. Consult and supportchannel initiatives where appropriate.
  • Work with a cross functional team within Sales Ops as well as Marketing


  • Bachelor’s Degree
  • Exceptional communication skills
  • Messaging and Design Skill a plus
  • 3-5 years Sales or Sales Operations experience
  • Understanding of Marketing and ability to work alongside the function
  • Strong problem-solving and analytical skills
  • Works well under pressure, has a high tolerance for stress & comfortable in change
  • Outstanding organizational & time management skills
  • Analytical thinker
  • Outstanding organizational & time management skills for managing multiple, diverse & conflicting activities

Req Number: 163746