ScribbleLive is looking for a Sales and Marketing Operations Manager with a proven success record of overseeing, managing, and optimizing the sales and marketing technology stack end to end. This position can be based out of our Toronto, Canada, Boca Raton, FL office or remote.
Roll up your sleeves -- this is a hands-on role.
In this highly visible role, you will drive the execution of sales and marketing with operational software such as sales CRM (SFDC), marketing automation (Marketo), and more. You will own the day-to-day management and operations of the CRM and marketing automation platform focused on lead management processes, including lead monitoring, routing, scoring and hand-off to sales with metrics. You will also own the optimization of tracking and targeting abilities to support marketing initiatives and strategies.
You are a self-starter and passionate about CRM, marketing automation, account-based marketing, agile working practices, data and analytics
Roles and Responsibilities:
Because you’re a rockstar, you will:
Manage the executive dashboards, sales reporting across the organization
Manage and optimize the routing and workflows
Company policies and facilitate standardization for reporting metrics that measure the health of the business and solves issues.
Track sales and marketing campaign effectiveness for upsell, new business acquisition and retention
Track and report on performance to optimize team performance and for ongoing planning
Optimize the Martech stack for efficiency and accuracy in tracking and reporting
Work with marketing and sales teams to set up proper lead flow process and track conversions rates and develop reporting for sales development and top to bottom funnel analysis, ABM, SEM, email and other channels
Effectively communicate between sales and marketing to set priorities and manage internal and external resources
5+ years demonstrated data and technology success in SaaS, B2B, or E-commerce or MarTech
Salesforce CRMexperiencerequired [certification preferred]
Marketo fluency required [certification preferred]
SalesLoft proficiency is a plus
Demonstrated comprehensive knowledge of multi-channel marketing and sales operations including managing multiple priorities in a fast-paced environment
Excellent communication skills especially across a collaborative, cross-team, cross-cultural capacity. This role requires you to work across all levels of the organization.
A highly analytical approach to reporting and analyzing performance metrics with a focus on continuous improvement and optimization.
Excellent written, verbal communication, reporting and presentation skills
Bachelor’s degree in a relevant field, Master’s degreepreferred
Why you want this job:
Impact to business. This is a high profile role and your job is key to our success. Our next phase of growth comes from the programs that you will build.
Enormous potential for success. In this role, you have the playing field to build and scale across the organization.
The team we’re building. We have a great team that works hard and has a lot of fun along the way. You will work with passionate, exceptionally talented people that believe in our vision and embody our values.
Our impact. We're disrupting business models that have not changed in decades. We're building something special, and will help companies all over the world realize potential of their content.
ScribbleLive is an award-winning content performance company that provides global brands with the insights and solutions they need to better attract, convert, and retain their audiences. Companies such as Red Bull, FedEx, Dell, Reuters, Yahoo, American Express, and the Boston Globe leverage the ScribbleLive Content Cloud to create scalable, premium content, interactive experiences and real-time audience engagement. Our goal is to help you optimize your content performance and drive better business results