Route-to-Market Lead, WW In-Store Channel Digital Experience

Apple   •  

Santa Clara, CA

8 - 10 years

Posted 289 days ago

This job is no longer available.

Job Summary

Every day millions of consumers around the world interact with Apple and its products in the Indirect Channel through mobile, digital and in-store experiences. The Indirect Channel plays a hugely important role for Apple, with Channel Marcom driving strategies to provide customers a thoughtful, engaging and seamless experience. The Route-to-Market Lead, WW In-Store Channel Digital Experience, is responsible for driving strategy and executing all digital marketing communications as related to in-store Apple-led branded product presentation and campaigns. Across all in-store digital touch-points, this position is responsible for delivering the best in class Apple customer experience. To be successful in this role, the RTM Lead will need to work broadly and cross-functionally, to drive forward key initiatives that support the various in-store digital touch-points and programatic opportunities. Key cross-functional partnerships include: Marcom Interactive, Program RTM Leads, Channel XF, and Sales.

Key Qualifications

  • Keen understanding of retail marketing strategies
  • Detailed knowledge of digital experience technologies - including but not limited to, on-device engagement tactics, digital content development, app development, beaconing, AR/VR, etc.
  • A strong strategic thinker, capable of collaborating with and influencing senior stakeholders, both internally and externally
  • Flexible and open to changing priorities and dealing with ambiguity
  • Strong project management skills with demonstrated ability to multitask and set priorities within tight timelines and high expectations
  • Attention to detail and results-oriented
  • Superior written and verbal communications skills
  • Highly developed interpersonal skills


In-Store Digital Project Strategy & Execution I The primary responsibility of this role is to develop all required briefs, playbooks and guidelines, designed to support the optimal digital customer experience within the various Channel in-store environments. This individual will maintain a keen understanding of the channel digital in-store landscape, identifying opportunities for continued innovation and enhancement to best support customer engagement. Cross-Functional Coordination & Alignment I This position will partner closely with various cross-functional stakeholders, to ensure alignment on all in-store digital experience strategies, so as to meet identified Sales and Product Marketing key objectives. Digital Experience Reporting and Insights | Engage appropriate WW and Geo teams to monitor the success of in-store digital initiatives and aggregate insights/learnings for presentation to Channel Marcom Team


Role requires a BA/BS+ with 7-10 years experience in a marketing/advertising agency or in-house marketing communications organization Demonstrated expertise of the digital landscape and proven track record of driving experiential digital initiatives Experience in the direct or indirect retail channel

Job Number: 55599586