Researcher, Customer Market Insights

Confidential Company  •  Atlanta, GA

5 - 7 years experience  •  Business Services

Salary depends on experience
Posted on 02/21/18
Confidential Company
Atlanta, GA
5 - 7 years experience
Business Services
Salary depends on experience
Posted on 02/21/18

Responsibilities

Specifically managing and optimizing consumer insights that will inspire, guide and support new and improved product and service development. They will be encouraged to explore and implement various research methods, including, but not limited to product stage-gate process, In-market and In-restaurant testing methods.  And then drive use of these findings and insights in the business to support decision making and use this and other tools to enhance the understanding of our menu, customers and competitors. Work collaboratively with Menu & Product Research, Service & Hospitality and Beyond the Restaurant Development Teams. In addition, they will manage company or vendor resources ensuring the quality, timeliness, budget and accuracy of deliverables.

 

  • Consistently focuses on the consumer – whether internal or external
  • Thinks strategically and communicates creatively to inform and drive the decision making of stakeholders
  • Responsible for maintaining vendor/supplier relationships and seeking new and innovative techniques and partners
  • Understanding strategic marketing challenges and developing appropriate research plans
  • Effectively uses business data and multiple sources to craft a story and guide activities and decisions
  • Providing direction and guidance on scope and design of research and uncovering actionable insights and recommendations to create and drive change to improve the customer experience
  • Manage indirectly VOC contractors (providing guidance as needed on project tasks and objectives)

Minimum Qualifications

  • Food, Product Development research knowledge would be a plus
  • Hospitality or retail research background would be a plus
  • Design Thinking (stage/gate process) experience and expertise, a plus
  • Proven track record of excellence in communication, leadership, problem solving, and analytical skills
  • Proven ability to influence key stakeholders along the project decision track and across multiple areas of the organization
  • Ability to thrive in a highly collaborative work environment
  • Exceptional written and oral communication abilities
  • Experience in successfully managing project budgets
  • Proficiency in Microsoft Office software applications

Preferred Qualifications

  • 6 years of experience in a marketing research role, with at least 2 years of work experience in consumer insights, marketing research, food/menu/product and or service/hospitality research/testing
  • 2 years of experience managing project teams, supplier relationships or contractors

Minimum Years of Experience

6

Travel Requirements

25%

Required Level of Education

Bachelor's Degree

2017-3657

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