Reprise - Manager, SEO

Confidential Company  •  Columbus, OH

5 - 7 years experience  •  Business Services

Salary depends on experience
Posted on 10/26/17
Confidential Company
Columbus, OH
5 - 7 years experience
Business Services
Salary depends on experience
Posted on 10/26/17

Reprise - Manager, SEO

Tracking Code20148728

 

Position Summary

Reprise Media is seeking an energetic, proactive and analytically-minded person to join our search engine optimization (SEO) team. The SEO manager is responsible for helping Reprise Media clients improve organic visibility wherever search results are presented (e.g. Google, Bing, YouTube, App Store). This role develops, implements, and manages SEOcampaigns for our Fortune 1000 client roster. The job includes a great deal of client contact and cross-team collaboration between teams such as marketing, web development, web design, content production, mobile, social media, and public relations.

 

Essential Functions 

 

  • Translate clients’ business goals and marketing objectives into successful search engine optimization strategies
  • Lead technical site analysis, competitive analysis, and content strategy
  • Plan site structure, oversee link outreach, and proofread copywriting
  • Develop ongoing client dashboards and reports that yield qualitative and quantitative trends
  • Establish and maintain project management processes to manage multiple SEO projects at once
  • Work with cross-functional departments to develop and track all details of SEO initiatives
  • Collaborate with paid search to feed SEO findings into broader online and offline media strategy
  • Manage senior analysts and help analysts grow into the next level of their career
  • Share new developments within the team and thereby enable superior service to our clients
  • Offer guidance, support, and direction as well as provide development opportunities and ongoing feedback
  • Ensure direct reports have received access to and training on research and reporting platforms to excel in their roles
  • Support and drive corporate culture initiatives

 

Qualifications

 

Education:

  • Bachelor's degree

Work Experience:

  • 4+ years of digital marketing experience with an emphasis on SEO 

Skills: 

  • Specific technical web experience, such as expertise in HTML, JavaScript, and CSS, is preferred
  • Solid grasp of how search engines work as well as core SEO and SEM tenets
  • Basic knowledge of website design and development
  • Understanding of the strengths of SEO platforms (e.g. BrightEdge, Conductor, Searchmetrics, Moz, Screaming Frog) and when to consult web analytics tools (e.g. Google Analytics, Adobe SiteCatalyst, Webtrends) instead
  • Ability to effectively communicate with clients, particularly in the area of explaining technical concepts to those in non-technical roles
  • Ability to manage and prioritize multiple projects and tasks simultaneously
  • Proficient in MS Office and project management tools (Outlook, Excel, PowerPoint, Project)
  • Bachelor’s Degree or equivalent experience
  • Strong grasp of Microsoft Outlook, Excel, PowerPoint, and Word

 

About Us

Reprise is a full-service Paid Search and SEO agency. Reprise delivers leading-edge service and strategy for 60+ clients, including Fiat/Chrysler, Hershey’s, Coke, Merck, the US Government and Nationwide. This is done by following one simple motto: Adopt. Engage. Transform.

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