The Alfa Romeo Regional Sales Manager will implement Alfa Romeo sales strategies and sales plans to increase dealerships’ as well as Alfa Romeo North America’s new vehicle sales and profitability. JOB DUTIES & RESPONSIBILITIES:
Lead and support the dealers in achieving sales results, ensuring development of robust sales and customer satisfaction processes; Implementation of dealer standards to deliver a consistent consumer focused retailing experience represented of the Alfa Romeo brand; Work within a team environment to develop cross-functional action plans to improve overall dealership performance (Network, After Sales, and Finance Departments; Development and measurement of functional scorecards and dealer performance indicators; Draft and deliver reports such as sector & competitors performance, dealer activities, sales forecasting; Ability to advise dealer on the optimal structure of sales teams, their pay plans and training/coaching requirements; Accountability of dealer staff with most up to date training requirements for product and process.
New vehicle supply chain management. Develop cyclical Retail / Wholesale forecasts in line with available production; Ensure local interfaces for vehicle ordering, optimizing dealer/internal demand throughout the order allocation process; Coordinate the acquisition and disposal of the un-wholesaled stock, implementing plans/actions to optimize operational & financial performance; Maximize supply performance through channel and product mix tactical actions, particularly in relation to short / medium term tasks.
Marketing and Advertising:
Communication and promotion of Alfa Romeo Marketing, Sales Promotion & Merchandising programs; Ensure dealers abide by Alfa Romeo advertising covenants; maximize dealer usage of allocated Co-op funds. Assist with development of Dealer promotional events, marketing and merchandising activity. Maximize dealer adherence to ecommerce, responsiveness to Alfa Romeo provided leads through CRM (salesforce).