Regional Sales Manager

American Foods   •  


8 - 10 years

Posted 235 days ago

This job is no longer available.

Essential Functions and Responsibilities:

  • Responsible for effectively managing the field Sales Brokers to ensure growth of business and makes certain that customers are satisfied.
  • This position is responsible for the Arkansas, Oklahoma, Kansas, Missouri, and Dallas Texas regions. 
  • The responsibility for the position as RSM is Broker Management, Distributor Responsibility (sales and slot manangement), Key Operator and Multi-Unit Sales & Region P&L Management.
  • Business Development and Sales Activities
  • Achieve revenue growth and profitability goals for the assigned customers and geography.
  • Manage the sales, customer support and service issues for assigned customers; serve as the primary contact for all business needs.
  • Develop and maintain strong customer relationships by identifying and implementing initiatives to add value for the assigned customers.
  • Ability to communicate to sales brokers the business plan, motivate them, and hold them accountable for targeted results.
  • Exercise a strong Foodservice Broker Management style; interviewing, training, field salessupport, market reviews and overall responsiveness must be hands-on.
  • Prepare and implement annual business plans for each key existing and targeted customer, i.e. Broadline Distributors, Key Accounts and Operator Analysis.
  • Champion and execute AFG’s market segment strategies across all Foodservice channels.
  • Develop written proposals to drive customer specific product initiatives and promotional activity.
  • Manage the sales & marketing and administrative functions for the Frosty Acres and UniPro Buying Groups.
  • Implement price increases and profitability improvement as appropriate.
  • Develop new business via identifying and developing new customers in the geography.
  • Administrative Activities:
    • Provide accurate forecasts for volumes and revenue.
    • Maintain and update appropriate databases and salessupport systems (Information Technology) relative to account activity, pricing, new product development, etc.
    • Provide written and verbal updates on sales activity and competitive activity in the geography.
    • Practice good expense management and use of company fund.

Knowledge, Skills and Abilities:

  • Deep understanding of the retail/food service industry.
  • Solid understanding and experience within the retail/food service industry.
  • Excellent communication and interpersonal skills with a proven ability to navigate through complex and difficult selling situations.
  • Persuasive style with demonstrated strong “closing” skills with the added ability to build long term customer relationships.
  • Proactive work style with the energy and passion for results and the desire to make a difference.
  • Highly motivated; self-starter.
  • Strong negotiation skills.
  • Strong project management and project coordination skills.
  • Strong verbal and written presentation skills.
  • Computer literate – Microsoft Word, Excel, PowerPoint & Outlook.

Education, Training and Licenses:

  • Bachelor’s Degree in Business Administration or related field
  • 7+ years of salesexperience with a minimum of 2+ years’ experience selling to national accounts and local food chains
  • Salesexperience with Food Service distributors or Food Service segments.
  • Successful track record in pioneering new business