Regional Marketing Manager

Less than 5 years experience  •  Telecommunications.

Salary depends on experience
Posted on 03/20/18
Virtual / Travel
Less than 5 years experience
Telecommunications.
Salary depends on experience
Posted on 03/20/18

Regional Marketing Manager

STUFF WE'LLTRUSTYOU WITH

YOUR RESPONSIBILITIES

Responsibilitiesinclude:

  • Brand advocate for the region. Expertise on markets of importance in the region (travelrequired).
  • Support the regional Sr. Marketing Manager to ensure execution with excellence on regional marketing initiatives
  • Function as the point-of-contact to many cross-functional teams in the region (Sales: area marketing directors, account managers, events managers, multi-store owners & store managers) and at corporate headquarters (advertising, web/direct channels, public relations, merchandising, events, social)
  • Support the marketing team with the preparation of leadership reports on all on-going marketing efforts in the region
  • Conduct competitive analysis and collect other data (brand awareness, customer perception, traffic & sales results) to help team form recommendations for the region & key DMAs
  • Learn & utilize T-Mobile performance dashboards, programs such as Tableau and custom Excel databases to uncover opportunities and assess effectiveness of programs
  • Proactively provide ideas and feedback to the team in order to grow the business from a grass roots approach by maximizing local market knowledge and competitive advantages
  • Support and lead ad hoc marketing projects as required by the team

STUFFYOU TELLPEOPLEAT PARTIES

YOUR QUALIFICATIONS

The Core Competencies
Requires competency in relationship building/influencing, understanding the consumer, strategic thinking, interest in change/innovation, and a growth mindset
The Job Requirements
· Bachelor’s degree or equivalent work experience
· Master’s Degree preferred

· 3-5+ years of marketing experience, preferably in B2C technology markets, with progressive growth and demonstrable experience in implementing successful field marketing plans
· Understanding of modern demand generation activities and channels (including segment marketing, demand creation, event management, campaign execution, social media, display advertising, etc.) and experience with the modern marketing technology stack
· Strong analytical skills and experience in analyzing the effectiveness of marketing programs on key metrics (ROI, customer acquisition and retention, etc.)
· Proven business judgement, communication and presentation skills, with the ability to frame problems and effectively communicate with both executive and peer audiences
· Ability to manage multiple priorities in fast-paced environment, work collaboratively with cross-functional teams, and ensure high quality deliverables with high attention to detail
· Strong team-player and self-starter who can initiate and drive activities to successful conclusion while maintaining strong cross-functional working relationships
· Independence and initiative in high profile situations with strong project management, organization and time management skills

96166BR

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