Regional Marketing Manager

TMobile   •  

Virtual / Travel

Industry: Telecommunications.


Less than 5 years

Posted 268 days ago

This job is no longer available.

Regional Marketing Manager




  • Brand advocate for the region. Expertise on markets of importance in the region (travelrequired).
  • Support the regional Sr. Marketing Manager to ensure execution with excellence on regional marketing initiatives
  • Function as the point-of-contact to many cross-functional teams in the region (Sales: area marketing directors, account managers, events managers, multi-store owners & store managers) and at corporate headquarters (advertising, web/direct channels, public relations, merchandising, events, social)
  • Support the marketing team with the preparation of leadership reports on all on-going marketing efforts in the region
  • Conduct competitive analysis and collect other data (brand awareness, customer perception, traffic & sales results) to help team form recommendations for the region & key DMAs
  • Learn & utilize T-Mobile performance dashboards, programs such as Tableau and custom Excel databases to uncover opportunities and assess effectiveness of programs
  • Proactively provide ideas and feedback to the team in order to grow the business from a grass roots approach by maximizing local market knowledge and competitive advantages
  • Support and lead ad hoc marketing projects as required by the team



The Core Competencies
Requires competency in relationship building/influencing, understanding the consumer, strategic thinking, interest in change/innovation, and a growth mindset
The Job Requirements
· Bachelor’s degree or equivalent work experience
· Master’s Degree preferred

· 3-5+ years of marketing experience, preferably in B2C technology markets, with progressive growth and demonstrable experience in implementing successful field marketing plans
· Understanding of modern demand generation activities and channels (including segment marketing, demand creation, event management, campaign execution, social media, display advertising, etc.) and experience with the modern marketing technology stack
· Strong analytical skills and experience in analyzing the effectiveness of marketing programs on key metrics (ROI, customer acquisition and retention, etc.)
· Proven business judgement, communication and presentation skills, with the ability to frame problems and effectively communicate with both executive and peer audiences
· Ability to manage multiple priorities in fast-paced environment, work collaboratively with cross-functional teams, and ensure high quality deliverables with high attention to detail
· Strong team-player and self-starter who can initiate and drive activities to successful conclusion while maintaining strong cross-functional working relationships
· Independence and initiative in high profile situations with strong project management, organization and time management skills